Senior Global Event Marketing Manager (San Francisco)

This job is with Braze, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

• You'll drive event production and strategy for our flagship external events and tier 1 internal events, while leading the development of a three-year Executive Program strategy. You'll also partner with us to build the event measurement, strategy, and ops infrastructure that scales our entire event portfolio - a chance to shape how a high-growth company thinks about events as a business driver.
• You'll report directly to the VP of Global Events and work across our event, agency, creative, sponsorship, and demand generation partners to execute 6+ major global programs annually. Your work will span strategy, creative, logistics, speaker sourcing, budget ownership, and the data that proves ROI. You'll build playbooks and templates that make future events faster and smarter.
• Executive Program Strategy - Spearhead the development of a comprehensive three-year Executive Program strategy and roadmap. Define objectives, target audience segments, experience models, measurement frameworks, and go-to-market approach
• Forge & Flagship External Events - Drive key workstreams for our flagship conference and other owned, customer-facing programs, including venue management, creative, F&B, AV, and attendee experience. You'll own reporting on attendance, engagement, and pipeline metrics while building playbooks that guide future iterations
• Internal Events - Manage strategy, logistics, and ROI for Sales Kickoff and our annual incentive trip. These are brand and culture moments - you'll ensure they hit their engagement and business objectives
• Event Measurement & Reporting - Work with our analytics team to define KPIs and build dashboards across our owned events and 200+ regional events. You'll help us continue moving from how many people showed up? to what pipeline did this generate, and what should we do differently next time? This is core strategy work
• Global Playbooks & Templates - Codify what works. Build repeatable ops workflows, vendor templates, creative briefs, and speaker contracts so every event is smarter and faster to execute
• Lead development of the three-year Executive Program strategy, including audience segmentation, experience design, measurement framework, and implementation roadmap
• Drive key workstreams for Forge and other flagship external events; own reporting on attendance, engagement, and pipeline metrics
• Manage strategy, execution, and ROI for internal events, including Sales Kickoff and annual incentive trip
• Manage external speaker sourcing and contracts; identify and negotiate with marquee talent
• Work with the analytics team to define KPIs and build dashboards across owned and regional events
• Build and maintain global event playbooks, templates, and vendor relationships
• Manage event budgets, negotiate vendor contracts, and optimize spend
• Develop and track event strategies in partnership with cross-functional teams (promotion, comms, attendee journey)
• Contribute to portfolio strategy and measurement framework rollout

WHO YOU ARE

You have 8+ years of experience driving events at high-growth B2B tech companies. You're comfortable with $5M+ event budgets, vendor negotiations, and strategic problem-solving when timelines are tight. You're analytically minded - you examine data before and after every event and ask what did we learn? You've owned complex programs, work effectively across functions, influence through relationships and ideas, and maintain composure and focus in high-pressure situations.

Must-Haves

• 8+ years in event marketing and production within B2B tech (corporate, customer, or employee programs)
• Proven track record managing budgets over $5M
• Experience owning complex, multi-faceted event programs
• Strong analytical mindset and ability to define success metrics
• Comfort with vendor negotiation, contracts, and accounting processes
• Excellent project management and ability to execute under tight timelines
• Cross-functional collaboration and influence skills
• Demonstrated ability to develop strategic plans and translate them into executable roadmaps

Nice-to-Haves

• Experience with digital or hybrid event components (livestream, registration platforms, virtual attendee experiences)
• Track record building playbooks or scalable processes
• Background managing high-touch executive or incentive programs

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $103,000 and $150,000/year, with an expected On Target Earnings (OTE) between $117,000 and $173,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. 

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes]]> <