Marketing Operations Manager

Betterworks is on a journey to transform how HR technology buyers think about goal setting, performance management, and employee engagement. We support some of the world’s largest enterprises in goal setting and performance enablement, and we’ve only just begun. About Betterworks Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges. Do you have strong HubSpot expertise? Are you a strategic builder for systems and processes? Keep reading! The Betterworks Revenue Operations team is looking for a Marketing Operations Manager to partner with marketing and sales to support our marketing operations processes and technology stack. This is a full-time, 100% remote role. What You'll Be Doing In this role, you’ll be responsible for supporting and executing campaign and event operations, managing & enhancing the marketing technology stack and automations, as well as owning our overall operational strategy for attribution, tracking, and reporting of marketing performance. The ideal candidate has a passion for data, marketing automation, process improvement, and cross-functional collaboration with marketing and Sales to drive business results. Marketing Technology Management: Oversee and optimize the marketing technology stack, including HubSpot, Google Analytics, 6Sense, Qualified, Monday & more, to ensure seamless execution of campaigns and accurate data flow. This involves integrating new tools and technologies to enhance marketing capabilities. Campaign Execution and Automation: Manage and support the execution of marketing campaigns across various channels, utilizing marketing automation tools to streamline processes, nurture leads, and improve conversion rates. Work with Marketing & Sales stakeholders to develop, monitor, test, and optimize programs for all stages of the marketing and sales funnels. Data Management and Analytics: Ensure the accuracy and integrity of marketing data across systems. Analyze key performance metrics to provide insights and recommendations for optimization, supporting data-driven decision-making. Process Optimization: Identify and implement process improvements to increase the efficiency and scalability of marketing operations. Develop and document scalable processes that enable effective marketing strategies and align with sales and revenue operations. Lead Management: Oversee lead scoring, segmentation, and nurturing workflows to ensure a seamless handoff of qualified leads to the sales team, enhancing lead quality and conversion rates. Cross-Functional Collaboration: Partner with a variety of internal teams and Marketing Agencies to better optimize our technology stack and implement campaigns. What We Look For Undergraduate degree in Marketing, Business, Finance, or related field. 3-5 years of dedicated Marketing Operations at a B2B software company. Strong working knowledge of HubSpot as well as trends in marketing technology, including ABM platforms, AI, and website conversion tools like Qualified. Experience in Salesforce, Outreach, and 6Sense . Expertise in campaign management standard methodologies, including omnichannel campaign design (workflows and templates), scoring, multi-touch attribution, conversion tracking, and more. Expertise in data and analytics, including database setup and clean-up, funnel analysis, campaign ROI analysis, and pipeline reporting. Bonus Points if You... Are energized by fast-paced, often ambiguous startup environments. Have a builder’s mindset—comfortable creating new systems from scratch, iterating quickly, and improving processes on the fly. Thrive when given ownership and autonomy, and know how to push initiatives forward without waiting for perfect clarity. Are scrappy, resourceful, and always looking for smarter ways to execute and scale. Know how to work cross-functionally to get things done—whether that’s wrangling stakeholders, collaborating with agencies, or unblocking internal teams. What We All Do All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures. All employees are required to participate in information security awareness and training programs. All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures. All employees are responsible for reporting information security incidents in accordance with information security policies and procedures. What Makes Betterworks Unique At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following: Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day. Funding: $129 million, Series B with top-tier investors, including Kleiner Perkins, Emergence Capital, and 8VC. Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Amy Cappellanti-Wolf (Board Member, Advisor, and Chief People Officer), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation). Product: Selected by Lighthouse Research & Advisory and UNLEASHAmerica, Betterworks has officially been named a 2025 HR Tech Award winner for Best Comprehensive Talent Management Solution. Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025. Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges. Benefits Full medical, dental, and vision insurance with FSA and HSA options to fit your needs. Unlimited paid time off: Take the time you need to recharge and maintain work-life balance. Flexible remote work: Work from anywhere in the US with our fully remote-friendly culture spanning multiple time zones. Equity: Share in our success with equity that reflects your direct contribution to our growth and gives you ownership in our future. Enhanced Work-Life Support: Monthly stipends for internet, mobile (client-facing), and wellness expenses, plus one-time home office setup reimbursement. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal-opportunity employer. #J-18808-Ljbffr Betterworks