Social Commerce & Creator Partnerships Manager

Lambs & Ivy is a California-based nursery brand that has been designing baby bedding, room decor, plush toys, and interactive playsets since 1979. Parents have trusted us for over four decades. Now we're building the next chapter: a creator-driven social commerce engine that turns that trust into a modern growth channel. We're hiring the person to own it. About the Role You will own Lambs & Ivy's creator ecosystem end to end: TikTok Shop, ShopMy, and UGC/influencer gifting. That means building a scalable creator program from the ground up, curating a broad catalog into creator-ready assortments, and turning creator relationships into a measurable revenue channel. This is a builder's role, and a hands-on one. Alongside managing creators, you'll shoot content yourself, on location and at our El Segundo office. You'll report directly to the COO, with the autonomy to design the program and the accountability to prove it works. What You'll Do Build the end-to-end creator strategy across all channels, using life-stage targeting (expecting, postpartum, and parents of children under 5) to reach the right audience at the right moment. Design a tiered gifting framework calibrated to creator size and content quality. Curate the product catalog into themed, creator-ready lookbooks such as Organic & Natural, Classic Heritage, Licensed Collections, and Bold & Playful. Sequence the program deliberately: prioritize awareness and relationship-building early, then layer in capsule and collection pushes once a trusted creator base is established. Give each channel a distinct job so they complement one another instead of competing for the same creators and budget. TikTok Shop Own the channel across its three core drivers: affiliate creator content, LIVE shopping and Shop Ads. Build and scale an affiliate creator network, owning sourcing, briefing, commission negotiation, and pipeline management from first outreach to closed sales. Manage shop operations (listings, inventory, and fulfillment) and monitor shop health metrics. Represent the brand at TikTok creator events and manage the platform account relationship. ShopMy & Affiliate Partnerships Run the ShopMy program end to end: storefront setup, creator recruitment and onboarding, commission structure, and lookbook curation. Own attribution and performance tracking, reporting against CPA and revenue targets as the program scales. Benchmark against category leaders to keep the program competitive. Creator & Influencer Partnerships (UGC Gifting) Select and vet quality UGC creators and influencers for gifting campaigns across Instagram and TikTok. Write clear creative briefs covering references, specs, key features, shot lists, style, and do's and don'ts, and set audience targeting criteria. Review applicants against content quality, engagement benchmarks, and brand and product fit, matching creators to product type, age, or gender requirements where relevant. Manage creator communication, campaign tracking, content delivery, and asset organization from acceptance through posting. On-Site Content Capture Shoot native, lo-fi social content (iPhone-first) on location and in-office to keep a consistent supply of social and ad-ready assets. Turn creative briefs into finished content: shoot, edit, and deliver against monthly organic and paid needs. Work alongside our in-house videographer and photographer to fill gaps in the asset library and keep production moving without external shoot costs. Maintain organized, tagged asset libraries so content routes cleanly to organic social, paid media, and retail partners. What You'll Bring 3+ years managing social commerce, affiliate, influencer, or UGC gifting programs (TikTok Shop, ShopMy, LTK, Impact, or similar). A track record of building a creator of affiliate program from the ground up. Comfort shooting and editing native social content on an iPhone. You can produce, not just direct. Strong analytical instincts, with fluency in ROI and CPA tracking and attribution reporting. Excellent written communication and a sharp eye for on-brand curation. Exceptional organization; you can track many creators, campaigns, and deadlines at once with out dropping threads. A self-directed working style. You're comfortable owning a program end to end with minimal oversight. Preferred Qualifications Experience in baby, kids, home, or lifestyle categories with a large, multi-collection catalog. Existing creator or platform relationships in the parenting and family content space. Familiarity with Shopify-based gifting integrations, affiliate commerce tooling, and shared asset libraries (Box, Google Drive). Location & Work Type Based in Commerce, CA. The role starts remote or hybrid, with the expectation that it transitions to slightly more on-site hybrid at our Commerce office as the program builds. Candidates local to the Los Angeles area, or open to relocating, are preferred. Lambs & Ivy is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other protected status. #J-18808-Ljbffr Lambs & Ivy, Inc.