Senior Director, Commercial Analytics & Strategy (Fort Worth, TX)

**Senior Director, Commercial Analytics & Strategy, AWM (Fort Worth, TX)** **Life Unlimited.** At Smith+Nephew we design and manufacture technology that takes the limits off living. This is a high-impact opportunity to shape how US commercial franchise, Advanced Wound Management (AWM) competes, invests and executes. As Senior Director, Commercial Analytics & Strategy, you will turn data into decisions, advise senior leaders and build the performance systems that connect strategy to measurable results in the field. You will lead a commercial analytics and strategy organization, establish trusted standards for decision-making and use AI to improve the speed, quality and scale of commercial insight and execution. **What will you be doing?*** Serve as a strategic advisor to Commercial Excellence and franchise leadership, translating the most important commercial questions into clear, decision-ready recommendations.* Own the commercial performance management framework, KPI architecture and monthly and quarterly operating rhythm, ensuring gaps to plan are identified early and addressed through accountable action plans.* Lead annual commercial planning, forecasting and target setting in partnership with Finance and sales leadership, including scenario modeling and risk-and-opportunity assessments.* Design and govern incentive compensation strategy, evaluating plan cost, payout distribution, behavioral impact and pay-for-performance outcomes.* Lead sales force sizing, structure, territory alignment and quota methodology, supported by opportunity-based analysis, fairness testing and clear investment cases.* Establish a consistent approach to evaluating commercial investments, including programs, promotions, launches, contract strategies and headcount, with pre-investment business cases and post-investment reviews.* Turn strategy into practical field priorities across account targeting, call planning and pipeline discipline, measuring adoption and impact at regional and territory levels.* Set the roadmap for advanced analytics and AI-enabled insight, including segmentation, predictive models, account economics and market intelligence, while maintaining appropriate data governance.* Partner across Sales, Marketing, Finance, Market Access, Pricing, Operations and IT to align data, definitions and priorities and influence enterprise decisions.* Build and develop a high-performing team of people managers and analysts, raising standards for analytical quality, structured problem solving, executive communication and AI fluency. **What will you need to be successful?*** Bachelor's degree in Business, Economics, Finance or a quantitative field; an MBA or relevant advanced degree is preferred.* 10+ years of progressive experience in commercial analytics, sales operations, commercial strategy or management consulting, including 5+ years leading teams of managers and analysts.* Proven experience advising senior executives and leading incentive compensation, sales force deployment and commercial planning processes at scale.* Strong financial and commercial acumen, including P&L, ROI, pricing and margin analysis, forecasting and investment evaluation.* Executive presence and the ability to simplify complex analysis into clear recommendations, challenge assumptions constructively and influence without direct authority.* Advanced proficiency with BI and visualization tools such as Tableau or Power BI, CRM platforms such as Salesforce, and Excel and PowerPoint.* Working knowledge of SQL and Python or R is preferred.* Hands-on experience applying AI or generative AI to commercial analytics or sales workflows is strongly preferred.* Medical device, MedTech or healthcare experience is strongly preferred.* Curiosity, sound judgment, change leadership and a commitment to turning strategy into consistent execution. **You. Unlimited.**We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve. **Inclusion + Belonging:** Committed to welcoming, celebrating and thriving. **Your Future:** 401(k) matching, 401(k) Plus, employee stock purchase opportunities and tuition reimbursement. **Work/Life Balance:** Flexible personal and vacation time off, paid holidays, flex holidays and a paid community service day. **Your Wellbeing:** Medical, dental and vision coverage, a Health Savings Account with employer contribution, Employee Assistance Program, parental leave, and fertility and adoption assistance. **Flexibility:** A hybrid work model for most professional roles. **Training:** Hands-on, team-customized learning and mentorship. **Extra Perks:** Discounts on fitness clubs, travel and more. *Smith+Nephew is committed to the full inclusion of all qualified individuals. Reasonable accommodations are available for candidates who need them during the recruitment process.* Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. #J-18808-Ljbffr