Marketing Manager

Position Summary Under the general supervision of the Corporate Director of Marketing and the Administrator, the Sales & Marketing Manager plans, manages, and executes all sales and marketing functions for a senior living community, with the objective of maintaining established occupancy goals.Key Responsibilities Sales Objectives Achieve sales and occupancy targetsMeet or exceed established objectives for occupancy, wait‑list, and overall salesTrack and report on sales‑related activities (e.g., call‑outs, appointments, follow‑ups)Engage with Prospects and Families Host on‑site tours and appointments for visitors and walk‑insConduct interviews to assess each prospect's needsAddress special needs or objections to close contractsComplete all required paperwork for applications, contracts, and residency leasesMarketing & Lead Generation Plan and execute marketing events such as open houses, seminars, and community outreach events (both on‑ and off‑site)Develop and maintain relationships with external vendors and referral sourcesMake public presentations, network, and attend community events to generate qualified leadsMaintain Referral Networks Identify, foster, and sustain relationships with healthcare providers, community organizations, and service groupsActively participate in clubs, societies, and service organizations to promote Wesley WoodsAdministrative & Reporting Documentation & Record‑Keeping Keep accurate electronic and manual records for marketing programs, sales activities, referral sources, and prospect filesPrepare and submit periodic occupancy reports and other required documentationEnsure all financial, insurance, and medical documentation is secured for approval of residencyMove‑In Coordination Oversee weekly move‑in schedules and monitor inventory of available residencesTrack transitioning residents and forecast inventory availability based on attritionMaintain and update the priority wait‑listCompetitive Analysis & Budgeting Conduct regular competitive analyses to track pricing and services offered by other communitiesCreate and manage an annual budget for occupancy development, including marketing collateral (brochures, newsletters, postcards, flyers, etc.)Determine product and equipment needs, and implement controls for inventory and suppliesResident Move‑In Support Assist prospects with interior selection, processing renovation forms, and coordinating third‑party vendorsReview all residency contracts and related forms to ensure compliance and accuracyCollaboration & Professional Development Cross‑Functional Collaboration Work closely with maintenance and housekeeping to ensure the community's presentation meets Wesley Woods standardsCollaborate with community, corporate, and advisory partners as neededEstablish and maintain positive working relationships with all members of the leadership team and volunteersTravel & Meetings Ability to travel and participate in multi‑disciplinary leadership team meetings and professional events, both on‑ and off‑siteContinuous Learning Participate in career development opportunities, including meetings, professional training, and development seminarsProactively identify and recommend improvements to procedures and interdepartmental processesOther Duties Perform additional tasks as assigned to support community goals and objectivesPhysical Requirements Stand, walk, sit, use hands to finger/handle, reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl, talk or hear, taste or smellLifting & Exertion Up to 10 lbs.: YesUp to 25 lbs.: YesUp to 50 lbs.: YesUp to 100 lbs.: YesOver 100 lbs.: YesQualifications Bachelor's degree in business, marketing, public relations or related fieldFive or more years of related experience; experience selling senior housing, retirement or health care services preferredExcellent computer skills, including word processing, spreadsheets and experience with CRMsExceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of peopleWorking Conditions Normal office environment in a geriatric community. Ability to lift up to 25 lbs. Physical demands may vary depending on assigned work area and tasks. Close eye work (computers, typing, reading and writing).Benefits Wesley Woods Senior Living offers a comprehensive benefit plan to eligible team members to include health, dental, vision, retirement benefits, short‑term disability, long‑term disability and paid time off.Conditions of Employment All offers of employment with Wesley Woods are conditioned upon completing and passing a background check, drug test, and participating in vaccine programs (e.g., Covid‑19, Flu, TB testing). All job applicants applying for Wesley Woods Senior Living will undergo testing for the presence of illegal drugs as a condition of employment. Any applicant with a confirmed positive test will be denied employment. Applicants will be required to submit voluntarily to a specimen test at a laboratory chosen by Wesley Woods, and by signing a consent agreement will release Wesley Woods from liability. If the physician, official or lab personnel has reasonable suspicion to believe that the job‑applicant has tampered with the specimen, the applicant will not be considered for employment. Wesley Woods will not discriminate against applicants for employment because of a past history of drug abuse. It is the current abuse of drugs, preventing employees from performing their jobs properly that will not be tolerated. Wesley Woods is a Drug Free Company. Individuals who have failed a pre‑employment test may initiate another inquiry with the company after a period of no shorter than six (6) months, but they must present themselves drug‑free as demonstrated by urinalysis or other tests selected by WWSL.EEO / AA Statement Wesley Woods does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran/Reserve/National Guard status.#J-18808-Ljbffr