Associate Director, B2B Marketing

Job Description

Align yourself with an organization that has a reputation for excellence! Ranked as No. 1 Workplace by Indeed.com, we also were awarded the Advisory Board Company’s Workplace of the Year, 3 years in a row. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package and competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.

What will I be doing in this role?

As a member of the B2B Marketing team, the Associate Director, B2B Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, B2B Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics aimed at growing Cedars-Sinai revenue via various “payers” of healthcare. These might include health insurance companies, Medicare Advantage plans, delegated medical groups, Independent Practice Associations, and employers.) Objectives will include obtaining lucrative contracts, capturing patients via their managed care membership or employer, and positioning products and services to B2B audiences to drive growth for the organization. The role will collaborate cross-functionally with internal stakeholders to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical and financial content across appropriate channels. Will establish metrics and goals/success criteria and milestones that align with organizational goals and will measure the effectiveness of marketing plans.

Department-Specific Duties and Responsibilities include the following, but are not limited to:

• In collaboration with the managed care team / Payer Relations, develops strategies and messaging to continue campaign supporting value.

• Develops complex marketing strategy and manages the ongoing implementation of fact- based, goal- focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision, to produce a return on investment (ROI) via business from payers (e.g., health insurance companies, Medicare Advantage plans, delegated medical groups, IPAs and employers).

• Develops & executes marketing strategies and tactics aimed at growing Medicare Advantage, via plans, consumers, and brokers.

• Develops & executes marketing strategies and tactics aimed at selective growth of Medi-Cal managed care.

• Collaborates with the managed care team and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.

• Provides guidance for and/or resolves complex problems or conflicts.

• Initiates and directs the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.

• Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.

• Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.

Qualifications

Requirements:

• Bachelor’s degree in marketing, communications, business, or a related field is required.

• A minimum of 8 years of progressive marketing experience at a large, complex healthcare organization or payer (e.g., health insurance company or health system).

• A minimum of 2 years of managerial experience overseeing direct reports within a department and/or service line.

• 2 years of experience in healthcare marketing, preferably at an academic medical center is preferred.

Experience/Skills we are Seeking:

• Promotion to the payer audience

• Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously.

• Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis.

• Ability to identify problems and resourcefulness to resolve them independently using your own initiative.

• Ability to multitask within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner.

• Excellent verbal and written communication skills

• Ability to interact effectively with staff members at all levels of the organization as well as with external collaborators.

• Highly organized, patient, persistent and requires minimal supervision in executing assigned tasks.

Why work here?

Beyond outstanding employee benefits (including health, vision, dental and life and insurance) we take pride in hiring the best employees. Our accomplished and compassionate staff reflects the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a dynamic, inclusive environment that fuels innovation.

Cedars-Sinai is an EEO employer. Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law.