Director of Product

Role Description

The Director of Product reports directly to the VP of Data and Technology and owns the product function end to end. This role can be based in New York City or Montreal.

We are seeking a senior, hands-on Director of Product to own our consumer and staff-facing product portfolio, spanning our website, mobile app, booking, membership management, internal applications, and telehealth, and to lead the product workstreams as we bring our newly combined practice groups together. Few product roles offer that kind of leverage this early.

This is an end-to-end role. You will take a problem from discovery through to what ships, and you will do it hands-on. We expect you to make full use of AI tools like Claude to move quickly:

• Building functional prototypes that make an idea concrete
• Working through options with stakeholders
• Staying in the loop across the entire SDLC rather than handing work off at each stage

You will not be doing this alone. Our engineering and data team is senior and close to the business. The good work here happens with a product person and an engineer in the same room, early, before anyone has decided what to build.

Strong product judgment here shows up in two places:

• In the room with doctors, nurses, practice managers, and leadership at every level, where you learn what is really happening
• On the page, where you make the case for what we do about it

You should be comfortable writing the memo that sets product direction and ties it to the goals and KPIs the company is measured on.

Qualifications

• A senior, hands-on “builder PM” — someone who ships working prototypes (and some production web code) with AI tools for user acceptance purposes
• Someone who treats technology as a peer function, not a resource pool
• AI-native by default — you use AI coding and analysis tools daily
• A strong writer: POV memos, one-pagers with quantified impact models, exec-ready shareouts
• Comfortable operating inside a clinical business
• Fluent in experimentation: you can design an A/B/n test, catch a randomization bug, and make a ship/revert call from the data
• Nice-to-haves: multi-site consumer services or healthcare background, M&A and integration exposure, and familiarity with our stack (Braze, FullStory, LaunchDarkly, Vetspire)
• You must be proficient in English

Requirements

• Own the consumer product portfolio end to end — website, mobile app, booking, membership management, practice extension, telehealth, pharmacy/refill — from discovery and specs through QA, rollout, and post-launch measurement
• Lead product workstreams for the integration of our newly combined practice groups: systems and product reconciliation, integration roadmap, and day-to-day coordination with the incoming product and ops teams
• Own the what and the why for the product, partnering with technology leadership
• Drive monetization and conversion: design, ship, and analyze pricing, packaging, and funnel experiments
• Own the marketing website: ship pages and changes directly, run new-practice landing pages and lead capture
• Build staff-facing product with ops, medical, and member-experience leadership
• Be your own analyst: SQL against production data, FullStory funnels, experiment statistics
• Partner with the technology team to co-own vendor relationships
• Run the product operating cadence: roadmap reviews, launch comms and ops memos, practice-facing office hours
• Work as a partner to the engineering team throughout the SDLC

Benefits

• Competitive salary
• Equity ownership
• Health, dental + vision insurance
• Upward mobility and growth opportunities
• Generous paid-time off, parental leave, and company-wide holidays
• An opportunity to make a real impact on the people around you
• A collaborative group of people who live our core values and have your back