Global Social Media Lead

Overview One of The Sage Group’s clients is looking for a Global Social Media Lead, as a player coach, working end-to-end and with complete ownership. The client provides autonomous technology, which combines specialized hardware and deep-learning AI. This opportunity will grow the client’s brand from the ground up and build societal acceptance for autonomous technology. We shape thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through video content, social media interactions, and immersive physical experiences. We also shape the client’s go-to-market initiatives, helping to transform the client into a thriving business with a growing user base. Role Lead the overarching global social media strategy by owning the client’s brand expression, scaling our content ecosystem and channel architecture to capture an audience of millions across US and expansion markets. Serve as the lead across all social touchpoints to ensure a premium, consistent voice while advising C-suite executives and senior leadership on real-time social listening and narrative strategies. Establish data-driven analytics framework, deploying predictive social listening to capitalize on cultural trends and quantify business impact. Act as a creative catalyst for the brand, pioneering thumb-stopping, social-first content that weaves the client into mainstream culture. Design and oversee an agile, 24/7 global community management and crisis mitigation framework, implementing best practices to safely navigate complex public relations and regulatory landscapes. Recruit, scale, and mentor a high-performing, multi-disciplinary social media organization while managing agency partnerships, production vendors, and the social marketing budget. Qualifications A BA/BS degree or equivalent practical experience in Marketing, Communications, Journalism, or a related field. At least 15 years of leadership experience leading and managing global social content, enterprise-level social footprints in-house for an iconic technology, mobility, or consumer brand, including operations such as budgeting, expenses, and managing agencies. Strong stakeholder management skills, as this will be a highly visible role. A robust portfolio of bold, award-winning social-first campaigns that demonstrate strategic, unconventional risk-taking and an innate understanding of viral mechanics. Proven success directly leading teams and managing scaled global agency models to ensure seamless 24/7 coverage and triage. Expert-level understanding of global social platforms, and regional nuances by country/region (e.g., Instagram, Reddit, TikTok, YouTube, LinkedIn, Threads, and X). Direct experience developing and managing executive thought leadership programs, ghostwriting for C-suite leaders, and securing buy-in from senior corporate stakeholders for high-stakes digital campaigns. Experience leading social media within a high-growth and highly regulated emerging technology sector. Experience adapting a central brand voice to fit international markets, respecting localized cultural nuances, vernacular, and regulatory restrictions. Direct experience leading social response and real-time community containment during high-visibility national news cycles, regulatory shifts, or corporate crises. Experience embedding AI workflows and generative tools into your workflow to automate large-scale community moderation, enhance predictive social listening, and streamline deep-dive sentiment reporting. Expert knowledge of enterprise-level social listening, publishing, and clean-room analytics infrastructure like Sprinklr, Sprout Social, or Brandwatch. A strong understanding of how organic social media, community building, and creator whitelisting loop back into growth marketing engines to drive organic app downloads. Location and Travel Location: Hybrid to ideally LA, then Mountain View or New York; hybrid is very flexible. Travel: 10% or as needed (productions, or managing local teams). #J-18808-Ljbffr The Sage Group