Creator Partnership Manager

Job Description

Job Description

About Popow

Popow ( is an AI-powered creator platform connecting micro and nano TikTokers (1K–50K followers) with brands to produce viral, authentic content at scale.

Born from Samyang Foods’s innovation initiative, Popow now operates independently to accelerate the creator economy opportunity, helping creators turn ideas into income and helping brands launch organic, data-driven viral campaigns without agency overhead.

As the Creator Partnership Manager, you’ll lead Popow’s creator growth and partnership strategy.

You’ll develop and scale Popow’s creator network by identifying, sourcing, onboarding, and managing relationships with creators across various social media platforms and aligning community growth with Popow’s creative and campaign strategy. You will act as a bridge between creators and the company – developing partnership strategies, negotiating deals, coordinating campaigns, and ensuring mutual success.

You’ll also collaborate with a pool of influencer and creator agencies to identify partnership opportunities that expand Popow’s creator ecosystem and campaign reach.

This role requires a mix of relationship management, business development, and creative strategy skills.

What You’ll Do

As the Creator Partnership Manager, you will play a key role in building and expanding Project Piehands’ creator network.

• Identify, source, recruit, and onboard creators (outbound + inbound) and influencers aligned with the company’s brand, audience, and strategic goals.

• Manage day-to-day relationships with creators, ensuring clear communication, support, and long-term retention.

• Service as a main point of contact for creator inquiries, partnership needs, and collaboration opportunities.

• Negotiate partnership terms, rates, and deliverables with creators.

• Coach creators on content playbooks, creative best practices, and platform features.

• Run creator enablement programs (workshops, group calls, seminars) and 1:1 support.

• Collaborate with Growth/Marketing/Product Team to design and execute partnership campaigns and incentives.

• Monitor creator performance and provide insights to enhance creator success on the platform.

• Coordinate influencer and creator campaigns end-to-end from outreach and briefing to execution and post-campaign analysis.

• Track key performance metrics and provide insights and recommendations for improvement.

• Ensure content deliverables meet brand standards and partnership objectives.

• Develop strategic relationships with influencer and creator agencies to drive partnership opportunities that expand Popow’s creator community through joint campaigns that boost creator acquisition and engagement.

• Stay updated on trends in the creator economy, social media, and digital marketing landscapes.

• Research and evaluate new platforms, creator tools, and partnership models.

• 3–5+ years of experience in creator partnerships, talent management, or influencer marketing (preferably within a media, social, or tech startup environment)

• Proven ability to source, recruit, and manage creators across social platforms—especially TikTok

• Strong relationship-building, communication, and negotiation skills

• Experience using data and insights to optimize creator performance and engagement

• A deep understanding of creator culture, trends, and platform dynamics

• Experience collaborating with creator or influencer agencies to drive partnership opportunities, joint campaigns, and creator community growth

• Experience launching new products or platforms in the US market

• Deep knowledge and interest in TikTok or short-form video platforms and trends

• Familiarity with creator analytic tools and performance optimization strategies

• Background in community building or managing ambassador/creator programs at scale

• Network of creator or influencer agencies, with ability to identify and activate partnership opportunities