Group Manager, Digital Monetization Strategy - Mobile

Overview As a Group Manager for Adobe’s digital business, you will lead a team of monetization strategy managers who build and implement the strategy to grow revenue from acquisition, expansion and retention motions on Adobe’s mobile apps. This is a global role that spans all of Adobe’s Creativity and Productivity Mobile apps like Lightroom, Premiere Mobile, Acrobat Reader, and more. What You’ll Do Build a robust understanding of Adobe’s Mobile products, transaction surfaces and customer purchase motivations Use existing data insights or commission new analytics projects to identify workflows and messaging that improve acquisition, upsell, cross‑sell and retention Keep a pulse on App store policies and feature releases, and industry trends, and feed implications into the new opportunity identification process Prioritize the biggest bets and generate cross‑functional alignment to ensure all contributing teams are geared up to support initiatives that will deliver quarterly and yearly revenue goals Drive trade‑off conversations to balance the user experience testing roadmap across surfaces Distill progress and blockers for executives with an eye on materiality Direct the work of Strategy ICs and mentor them to grow their impact What You Need to Succeed BS/BA with 12+ years of experience in product led growth strategy, product marketing, product management or tech focused management consulting; MBA strongly preferred Expertise in digital commerce specific to Mobile apps and ideally for subscription businesses ‘ Expertise in partnering with product platform and growth teams to build test ideas and A/B testing methodology to measure impact and iterate on findings Demonstrated excellence in insights driven critical thinking and ability to parse out big bets from smaller ones Highly skilled in navigating organizational complexity, influencing product roadmaps and running several high impact initiatives simultaneously Strong executive presence and communication Global cultural awareness and experience with global teams Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. #J-18808-Ljbffr Adobe