Social Media Manager

Job Description

Job Description

Priority1 strives to go beyond simply offering jobs. We foster careers by creating a great working environment for our team members. We hire talented individuals who will provide the best support and can quickly adapt to the rapidly changing world of logistics. These talented men and women drive our business, and we are committed to their success.

 

Social Media Manager  

Location:  Little Rock, AR — onsite  

 

About Priority1  

Priority1 was founded in 1995 and has grown into a technology-enabled third-party logistics company moving over 1.5 million shipments a year. We are privately held, debt-free, and partnered with thousands of national and regional carriers across LTL, truckload, and expedited freight. We are a rapidly growing company, with offices and sales teams expanding across the country. 

The Role  

The core of this role is managing Priority1's online presence through social media — owning our accounts across LinkedIn, Instagram/Facebook (Meta), TikTok, and X. and keeping them active at a high cadence with posts that earn real engagement. Consistency is the job: multiple posts per week on our primary channels, every week, each one built for the platform it lives on. You will set the content strategy, produce the majority of the content yourself, and be accountable for growth, engagement, and pipeline. 

 

The focus is the brand: making Priority1 the name people in this industry know, follow, and want to work with — the most recognizable and best-regarded presence in logistics. Your content will serve several distinct target audiences, which we will discuss in depth during the interview process, and part of the job is knowing which platform and format serves which. 

What You'll Own  

• Posting cadence and calendar. You own the calendar. A high, sustained posting cadence across our primary channels — planned weeks ahead, flexible enough to jump on same-day moments. Quantity alone doesn't count: every post is expected to pull its weight in engagement, and you will retire formats that stop performing. 

• Content production. You will shoot, edit, and publish. Video is a large piece of the role — you should be comfortable filming on a phone in a loud office, cutting it yourself, and shipping it the same day. We are not looking for someone who briefs an agency. 

• Platform strategy. Each channel gets its own playbook, and you write it. You will decide what LinkedIn gets, what Instagram gets, what TikTok gets, etc. and why — with real freedom to experiment, test new formats, and build something that stands out in the logistics industry.  

• Content and storytelling. You will develop content across the full range of what makes Priority1 worth following — our services and technology, our people and culture, our growth story, and the opportunities here for customers, partners, and future employees. Our best material is our people, and you will build repeatable ways to get them on camera and into the feed. You will work alongside our teams to build the brand across multiple channels. 

• Engagement and community management. Engagement is a daily duty, not an afterthought. Comments, DMs, and mentions get real responses in the brand's voice, not canned ones — promptly. You will also engage proactively: commenting from our accounts on industry conversations, employee posts, and partner content so the brand shows up in feeds beyond our own. Engagement is a key measurement of this role. 

• Measurement. You will report monthly on cadence held, engagement rate per post, follower growth, and reach, and on what social is actually producing: shipper inquiries, agent inquiries, and applications sourced from social. You will bring the numbers before we ask for them. 

• Brand and legal compliance.  Ensure all content adheres to brand guidelines and applicable legal requirements, including trademark and copyright rules, music-licensing terms, and the terms of service of each platform.   

• Crisis and issues management.  Follow and maintain a protocol for handling negative comments, PR-sensitive situations, and other reputational risks, including escalation to SVP of Talent Strategy & Marketing and clear judgment on when to respond, when to refrain, and when to pause posting.  

• Account security and access management.  Safeguard account credentials and periodically review who has posting and administrative access across all company accounts.  

• Other duties as assigned. 

• Regular, reliable in-person attendance.   

 

What We're Looking For  

• 2+ years running social accounts at a consistent, high cadence for a brand, agency, creator, or organization — with engagement results you can point to, not just a posting history 

• A portfolio of content you personally made.  

• Proven growth you have personally drive: an account, format, campaign where the numbers moved and you can explain why 

• Short-form video is key piece we’d like to see. 

• Fluency in how each major platform actually works right now — what gets distribution, what gets buried, and how that has changed in the last six months 

• Ability to perform at a rapid pace with speed and volume  

• Strong self direction 

• Strong writing. Captions, hooks, and comment replies are writing, and most social content fails on the words rather than the visuals. 

• Comfort being visible. You may end up on camera. 

• The judgment to know what a logistics company should not post 

• Strong data literacy: reading and reporting the metrics 

• Willingness to be in our offices and around our sales floors. The content lives there. 

• Sharp eye for what is current  

• Bachelor's degree preferred, ideally in marketing, communications, journalism, or a related field. A strong portfolio can offset it. 

 

Compensation & Benefits  

• Competitive base salary 

• 401k & Profit Sharing Plan 

• Medical Insurance with premiums paid at 100% for employees AND dependents 

• Dental Insurance 100% paid for Employee 

• Vision Insurance 

• HSA with Employer Contributions 

• Life Insurance 

• Short Term Disability 

• Long Term Disability 

• 401(k) Plan 

• Profit Sharing: Typical annual contribution of 15% of total eligible compensation 

• Paid Holidays AND PTO 

• Cancer, Critical Illness, and Accident Policies available 

• Priority1 is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin 

 

How to Apply  

Apply through Workday. Include a link to your portfolio, reel, or the accounts you have run — an application without one will not move forward .  

 

Job functions require long periods of sitting and working from computer workstation; ability to multi-task, problem solve, and prioritize daily workload; excellent organization and record keeping skills; and strong communication skills. Requires extended periods of sitting, normal walking, bending, twisting, and stretching.  Capability of sight and hearing required.  Ability to deal with stressful situations and occasionally working extended hours.  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job and duties and responsibilities may change without notice.  

Priority-1, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

 

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)