Video and Programmatic Media Manager - Remote

Video and Programmatic Media Manager - Remote

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Caring. Connecting. Growing together. This role will be responsible for the planning and execution of programmatic campaigns for the Government Programs Employer and Individual line of business. Working closely with internal partners, this role will execute the approved strategy, campaign setup, campaign optimization and reporting of B2B and B2C digital marketing campaigns. You\'ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Assist digital team members with the development of display campaign strategy
• Manage daily campaign optimization, testing, tracking and performance measurement
• Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
• Oversee creative development and approval process
• Develop and present reporting and key insights on campaign performance
• Evaluate and improve internal display processes to support strategic planning and implementation (e.g. cost files, reporting set up, partner billing and audience setup)

You\'ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 5+ years of hands-on programmatic/direct partner experience on either client, agency, agency trading desk or programmatic technology teams
• 1+ years of experience running B2B targeted digital media campaigns
• Advanced understanding of digital tactics and measurement is a must - specializing in display, video, CTV, and native advertising utilizing both 1st, 2nd and 3rd party data sources
• Advanced understanding of tracking and optimization strategies

Preferred Qualifications

• Experience either client or agency side running complex digital display programs for financial services, insurance or technology products
• Experience across multiple DSPs, DMPs, ad serving and brand safety platforms
• Experience managing a team of marketing professionals towards a driven goal
• Experience with DOMO or Tableau visualization and reporting tools
• Experience with Adobe Analytics
• Experience with LiveRamp (or other audience data platforms)
• Understanding of digital direct-response marketing tactics and best practices
• Advanced Excel and PowerPoint skills
• Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
• Constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
• Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
• Proven highly analytical with advanced problem-solving skills and excellent attention to detail
• Proven passionate about results, achieving goals and communicating successes
• All employees working remotely will be required to adhere to UnitedHealth Group\'s Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you\'ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $89,900 to $160,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone—of every race, gender, sexuality, age, location and income—deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.