Associate Director, Global Growth, Lifecycle

Associate Director, Global Growth, Lifecycle

We're looking for an Associate Director, Global Growth, Lifecycle to own and optimize the full customer journey. In this role, you'll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You'll lead a growing team across regions, partner cross-functionally, and evolve lifecycle from execution into a strategic growth lever.

This role is based in either San Francisco or Singapore.

Responsibilities:

• Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey

• Optimize performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes

• Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality

• Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine

• Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team's scope from execution to optimization, insights, and strategic influence across the funnel

Who You Are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 10+ years' experience in Growth, with at least 3 years managing a team.

• Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives

• Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations

• Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention

• Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points

• Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards

• Communication: Structured, persuasive communicator comfortable influencing senior stakeholders

• Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments

• Bachelor's degree in a relevant field

Preferred qualifications:

• Experience in fintech, product-led growth, or B2B SaaS

• Experience in fast-paced environments, preferably within a startup or scale-up

• Advanced degree (MBA or Master's) is a plus

• Experience with SQL or close collaboration with data teams preferred

• Hands-on experience in Lifecycle/CRM marketing

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal Opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.