Head of User Growth Strategy & Operations

Job Overview We are looking for a Head of User Growth Strategy & Operations to help define and accelerate the next phase of growth for Snapchat in the United States and globally. This leader will identify our highest‑leverage opportunities across engagement, retention, acquisition, creator ecosystem development, AI‑enabled experiences, international expansion, and emerging product surfaces. Responsibilities Develop and drive Snapchat's long‑term user growth strategy, continually investigating and identifying the highest‑impact opportunities across the user lifecycle. Define and operationalize Snap's company‑level, cross‑functional growth strategy to achieve our DAU and MAU targets. Lead strategic analyses that inform executive decision‑making and company priorities. Partner closely with Product, Engineering, Design, Data Science, Marketing, and Operations leaders to shape product roadmaps and design tests and experiments that inform investment decisions and help define growth strategies for new product initiatives. Establish, align, and monitor DAU Initiative‑level goals and pacing, and drive accountability against them with Product, Engineering, Design, Data Science, and Finance teams. Communicate recommendations and insights to senior leadership, influencing decisions across the organization. Lead executive forums and updates covering DAU and MAU growth efforts and performance, including earnings materials and investor communications. Knowledge, Skills & Abilities Deep understanding of DAU and MAU growth loops, user acquisition and reactivation economics, and the trade‑offs between growth investment and business efficiency. Strong analytical rigor with deep comfort working with large, complex datasets to diagnose growth drivers, identify opportunity spaces, and surface non‑obvious insights that inform product and investment decisions. AI‑first builder mindset with hands‑on proficiency using LLMs (e.g., Claude, ChatGPT) and AI tooling to rapidly prototype analyses, automate workflows, generate production‑ready artifacts (e.g., SQL, dashboards, specs), and accelerate product and growth experimentation cycles. Exceptional executive communication skills – ability to synthesize complex, multi‑stakeholder inputs into a clear, coherent narrative for senior leadership and investors. Strong analytical judgment; comfortable using data to size opportunities, evaluate trade‑offs, and drive decisions. Proven ability to drive accountability across senior cross‑functional stakeholders without direct authority. Operational rigor: ability to manage multiple complex workstreams simultaneously with high quality and speed. Comfort operating across both strategic and executional domains – from board‑level narratives to hands‑on campaign tracking and performance optimization. Global market development instincts, with an understanding of geo‑specific monetization dynamics, UX constraints, and growth cost structures. Minimum Qualifications Bachelor's degree or equivalent years of experience. 10+ years of experience in growth strategy, business strategy, product strategy, or a relevant cross‑functional role at a consumer technology company. Experience driving company‑level growth programs with direct visibility to C‑suite or executive leadership. Experience working cross‑functionally across Product, Engineering, Finance, and Go‑to‑Market teams to drive measurable outcomes. Demonstrated ability to own complex, ambiguous workstreams and translate them into structured plans with clear goals, measurement, and accountability. Preferred Qualifications Experience at a large‑scale consumer technology or social platform with direct responsibility for or influence over DAU/MAU growth systems, including engagement, retention, acquisition, and reactivation loops. Proven track record working on or shaping product‑led growth mechanisms (e.g., notifications, feed/recommendation systems, onboarding, re‑engagement flows, and lifecycle messaging) with measurable impact on user growth and engagement. Deep familiarity with growth experimentation at scale, including A/B testing frameworks, iterative product optimization, and performance analysis to drive decisions across product and business trade‑offs. Experience partnering with Data Science, Product, and Engineering teams to design, evaluate, and operationalize growth experiments and measurement frameworks. Prior experience working directly with senior leadership, Investor Relations, and Finance on defining, interpreting, and communicating core company growth metrics (including DAU/MAU) and external‑facing growth narratives such as earnings materials. Demonstrated experience with market expansion or geo‑strategy, including balancing growth investment across high‑ARPU and emerging markets and understanding regional monetization and engagement dynamics. Benefits Paid parental leave; comprehensive medical coverage; emotional and mental health support programs; and compensation packages that let you share in Snap’s long‑term success. Equal Opportunity Employer Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable). #J-18808-Ljbffr Snap Inc.