Demand Generation Manager, Enterprise

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world's leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.


Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world's leading investors, including a16z, Greylock, and Sequoia. Cresta's leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

Role Overview:

We're looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you'll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies.
Responsibilities:

• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
• Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
• Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
• Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
• Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
• Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

Qualifications:

• 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
• Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
• Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
• Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
• Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
• Data-driven mindset with experience measuring campaign performance and optimizing based on results
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines

Preferred Qualifications:

• Experience supporting enterprise or strategic account segments in B2B SaaS
• Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
• Experience partnering closely with enterprise sales teams on pipeline generation initiatives
• Experience operating in high-growth or scaling startup environments

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base Salary + Equity.

Base Salary Range: $120k - $165k

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to View email address on click.appcast.io