Director OF Brand Marketing

Brand & Social Media MarketingWorking under very limited supervision, this job independently leads the development and execution of marketing initiatives that shape brand appeal and drive a consistently differentiated customer experience across Wealth Management. This role owns large-scale brand marketing programs end-to-end while holding full accountability for the Wealth Management brand's social media presence and long-term social strategy. The ideal candidate brings both advanced brand expertise and deep social media specialization, serving as the connective tissue between how the brand is positioned and how it shows up in culture — and actively influencing key decisions that define that positioning across the department and its cross-functional partners.Key Responsibilities and DutiesBrand Strategy & DevelopmentIndependently leads the research, development, and execution of marketing strategies designed to maximize brand appeal and capture market opportunity, exercising advanced judgment in determining strategic direction with minimal guidanceAnalyzes market trends, customer behavior, competitor activity, and opinion research to generate forward-looking insights that inform brand decisions with a 1–3 year horizon, proactively surfacing recommendations to senior leadership that shape Wealth Marketing's competitive positioningDrives cross-functional alignment on brand positioning, marketing themes, and media channels by influencing key decisions across partner teams including Creative, Product, Digital, and Channel Marketing, ensuring brand strategy is integrated and consistently actioned across Wealth Management initiativesOwns the review and governance of brand marketing assets across the department, applying advanced brand judgment to ensure content resonates with targeted customer segments and upholds the integrity of the brand across all touchpointsSocial Media Ownership & ExecutionHolds full ownership and accountability for the social media program, independently directing content strategy, creation, operational execution, and ongoing program evolution across all platformsDevelops and publishes high-quality, original content that reflects advanced platform expertise and an authoritative brand voice, driving meaningful engagement across targeted audiencesLeads the content editorial calendar to orchestrate campaigns, timely marketing moments, and always-on publishing with a disciplined, results-oriented approach that supports broader Wealth Marketing objectivesServes as the department's subject matter expert on brand voice and content standards, influencing how tone, terminology, and messaging are applied consistently across channels, audiences, and cross-functional teamsMonitors the competitive social media landscape and emerging platform trends with an intermediate understanding of the firm's competitive environment, translating insights into actionable program improvements that keep the brand ahead of industry shiftsEstablishes, owns, and continuously refines the goals, metrics, and benchmarking framework for social media performance, independently assessing results against business objectives and making program-level decisions to optimize outcomes over a short- to medium-term horizonEducational RequirementsUniversity (Degree) PreferredWork Experience5+ Years Required; 7+ Years PreferredPhysical RequirementsPhysical Requirements: Sedentary WorkCareer Level8ICRequired Experience:5+ years of marketing experience, with a focus in social media marketingPreferred Experience:7+ years marketing experience, with a focus in social media marketingAbility to build relationships with clients and peersStrong written and oral communication skills, specifically around presentations; creative thinkerEffective time management and project management skillsProven ability to develop and implement social media strategies beyond just earning likes and followersStrong familiarity with the business applications of social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and TikTokProficient in variety of social media search, analysis, and content distribution tools (Hearsay, Hootsuite, etc.)Related SkillsAccountability, Adaptability, Brand Management, Brand Positioning, Brand Strategy, Collaboration, Executive Presence, Influence, Inspires Others, Marketing Creativity, Marketing Strategic Planning, Problem Solving, Relationship Management, Story TellingAnticipated Posting End Date:2026-08-22Base Pay Range: $113,000/yr - $151,000/yrActual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)._____________________________________________________________________________________________________Company OverviewEvery worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.Our Culture of ImpactAt TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .Equal OpportunityWe are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.Our full EEO & Non-Discrimination statement is on our careers home page , and you can read more about your rights and view government notices.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: View email address on click.appcast.io and Smoking PolicyTIAA maintains a drug-free and smoke/free workplace. #J-18808-Ljbffr