Senior Strategist

Senior Strategist Overview The Senior Strategist drives integrated marketing by connecting cross-functional teams, leveraging data and AI-driven insights to shape messaging, and delivering clear, strategic recommendations that align brand, audience, and market dynamics. Responsibilities Serve as the linchpin in connecting projects across Creative, Production, Media Investment & Regional Field Teams Help ensure Messaging Strategy Execution with insights on the Toyota Brand, Competition, Customers & Marketplace Draft Input Briefs that translate Data into Sharp Messaging Solutions Develop & Analyze Business Data including Audience Segmentation, Regional, National & Competitive Sales Statistics Actively Manage a Variety of Digital Content (Display, Social, Dynamic Messages, Website) to ensure Accuracy & Messaging Alignment Collect, Collate, Manage and Maintain Sales Reports, Marketing Performance Reports, Research Reports & Data across a wide variety of Media & Research Channels for easy reference in the Development of Messaging Strategy Quickly Adapt, Format & Communicate Data Inputs into Actionable Information for Creative Production Serve as a Data Resource for Sales, Audiences, Competitive & Messaging Insights at National/Regional/Market Levels including Inventory, Competitive Product / Pricing / Incentive Activity, and Segment Dynamics Create Executive-Level Presentations & Reports / Recommendations for Regional Field Teams, Leadership & Clients Explore and Implement Widely-Used and Emerging AI Insight Tools & Media Technology Qualifications A Collaborative Contributor Mindset Obsessively organized Excellent Project Management Skills Strong Analytical Skills to translate Complex Data into Actionable Insights 2-3 years in a Marketing Agency (or related) across all media types preferred Proficiency with Microsoft Office and iWork (Keynote) Proficiency in using AI and LLM resources Strong Presentations Skills Additional information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Compensation Range: $70,000 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #J-18808-Ljbffr