Director of Sales and Marketing
Talently
Job Title: Director of Sales and Marketing
Location: On Site - DC Metro Area, United States
Salary: $130,000-$140,000 + bonus incentive + relocation
Skills: Hotel Sales, Corporate Sales, Group Sales, Sales Leadership, Hospitality Sales
About the Hospitality Company / The Opportunity:
Join a hospitality organization known for welcoming guest experiences and lasting customer relationships. As Director of Sales and Marketing, you'll lead the sales and marketing team at a full-service hotel, shape strategies that grow revenue, and develop business across the corporate, group, and travel segments. This on-site leadership role, based in the Washington, DC metro area, reports directly to the General Manager and has a direct impact on hotel performance.
Responsibilities:
- Lead, coach, and develop a sales and marketing team of two supervisors and 10 staff, including hiring, training, and performance management.
- Partner with the General Manager to build and own the annual sales strategy and sales plan, with the goal of meeting or exceeding budgeted revenue.
- Drive new business and build long-term relationships with corporate, group, and travel clients.
- Lead by example with personal booking goals, and join team sales calls to win and close business.
- Oversee proposals, contract negotiation, and execution of booked business.
- Set monthly room-night targets for the sales team and lead regular sales strategy meetings.
- Review and approve negotiated corporate rates, and ensure rate integrity and parity across the hotel website and online travel agencies.
- Develop internal and external promotions, press releases, travel agent programs, and corporate incentive programs.
Must-Have Skills:
- 8+ years of hotel sales experience, including leading sales teams.
- Bachelor's degree or equivalent combination of education and experience.
- Proven track record of meeting and exceeding sales and revenue goals.
- Strong corporate and group business development experience.
- Ability to build sales strategies, analyze performance, and manage revenue targets.
- Excellent communication, presentation, and client relationship skills.
- Proficiency with sales/CRM systems, Excel, and PowerPoint.
Nice-to-Have Skills:
- Experience with brand sales systems such as Delphi.
- Familiarity with electronic lead channels and event booking centers.
- Experience managing travel agent accounts and OTA promotions.
- Background developing hotel marketing campaigns and promotional materials.
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