Brand Manager

GigaCloud Technology supplies furniture retailers—both e-commerce and brick-and-mortar—with access to large-parcel home furnishing products through a B2B marketplace supported by logistics and fulfillment services. We are seeking a brand manager to develop product for our existing brands and explore new opportunities, Furniture Brand Manager The Furniture Brand Manager is responsible for driving the growth, positioning, and profitability of assigned furniture categories or collections. This role combines product development, pricing strategy, market research, trendspotting, merchandising, and cross‑functional project management to ensure the brand delivers commercially successful, design‑relevant, and customer‑focused products. The ideal candidate has a strong understanding of the furniture market, consumer trends, product lifecycle management, and the balance between design, value, quality, and margin. Key Responsibilities Product Development Lead the development of new furniture collections from concept through launch, working closely with design, sourcing, merchandising, sales, marketing, and operations teams. Identify opportunities for new products, categories, finishes, materials, silhouettes, and features based on market needs, customer feedback, competitive analysis, and sales performance. Create and manage product briefs that include target customer, style direction, price positioning, key features, materials, dimensions, finish direction, and competitive benchmarks. Oversee product line architecture to ensure each collection has a clear purpose, strong value proposition, and appropriate assortment mix. Review prototypes, samples, finishes, construction details, hardware, packaging, and product specifications to ensure alignment with brand standards and market expectations. Trendspotting and Market Research Conduct competitive shopping across retail stores, e‑commerce platforms, trade shows, market centers, catalogs, and social media. Translate trend insights into commercially viable product direction for bedroom, dining, occasional, upholstery, home office, entertainment, or other assigned categories. Prepare trend reports, competitive summaries, and product opportunity presentations for internal teams. Brand and Merchandising Strategy Maintain a clear understanding of the brand’s positioning, target customer, design language, quality expectations, and value proposition. Ensure product collections support the overall brand strategy and create a cohesive assortment across categories. Partner with marketing to ensure product photography, copy, catalogs, website content, showroom presentations, and sales tools accurately communicate product benefits. Product Lifecycle Management Manage products from concept, development, launch, performance review, and eventual phase‑out. Review sales performance and inventory trends to identify best sellers, underperformers, gaps, and discontinuation candidates. Recommend line extensions, finish updates, item additions, product refreshes, or exit strategies based on data and market demand. Qualifications Bachelor’s degree in Business, Marketing, Merchandising, Product Development, Interior Design, Furniture Design, or a related field preferred. 3–7 years of experience in furniture, home furnishings, consumer products, retail merchandising, product management, or brand management. Strong knowledge of furniture categories, materials, finishes, construction, design trends, and retail price positioning. Experience with product development, pricing analysis, assortment planning, and vendor or factory communication. Ability to analyze sales data, market trends, customer feedback, and competitive products to make informed recommendations. Strong presentation, communication, organization, and project management skills. Proficiency in Microsoft Excel, PowerPoint, and product data systems; experience with ERP, PIM, or PLM systems is a plus. Ability to travel for furniture markets, customer visits, trade shows, factory visits, and competitive shopping as needed. #J-18808-Ljbffr New Classic Furniture, A GigaCloud Technology Brand