Founding Product Manager

About Ploy

Ploy is the marketing platform that turns a company’s website into its growth engine.

We help everyone from early-stage founders to growth agencies (Tonik, TNT Growth) and growth-stage marketing teams (Clay, Hex) run their digital marketing. They use Ploy for SEO/AEO, paid acquisition, conversion rate optimization, ABM, and more, with the flexibility to build custom marketing workflows around their own data, tools, and goals.

We’re building toward a future where Ploy can give marketing teams of any scale the leverage of a world-class marketer that’s proactive and always on. We’re backed by First Round Capital and Y Combinator, among other great investors and operators.

We work in person, with teams in San Francisco and New York. Two principles guide how we work: build momentum and build trust. We keep things simple and ship quickly, while taking seriously the responsibility of running a customer’s website and marketing.

About the role

As Ploy’s first PM, you’ll work directly with our founder Bryant Chou and engineering leads to shape our roadmap and own major product initiatives from idea through launch. This is a central, high-leverage role on a lean team, with real influence over our product direction and how we build.

You’ll bring customer insight and analytical rigor to our priorities, and help the team turn those priorities into shipped product. That means setting clear goals, making tradeoffs, coordinating work across teams, and taking ownership of the less glamorous details that get things over the line.

• Improving our first-time user experience, helping users find the right use cases and get tangible results in their first session.
• Shaping how Ploy identifies opportunities and acts on them, from recommending what a customer should do next to running marketing workflows automatically.
• Designing how customers work with Ploy’s agents across the app and Slack, including how they provide context, review work, and decide what runs on its own.
• Testing changes to pricing, packaging, and upgrade experiences that help customers get more out of Ploy as their needs grow.

You’ll partner closely with engineering, design, and go-to-market, using customer feedback and product data to guide what we build. You’ll stay close to what happens after launch, digging into activation, conversion, and retention to understand what’s working and what needs more iteration.

Backgrounds we’re looking for

• 5+ years of relevant experience as a product manager, founder, engineer, or in another role building software products.
• Sharp technical acumen. You have experience with AI-powered products, agentic systems, and the tools used to evaluate and improve them. You understand how the underlying technology shapes product quality and the customer experience.
• Strong analytical skills. You can investigate product usage yourself and use data alongside customer feedback to make decisions.
• AI fluency in your own work. You use AI to investigate data, prototype ideas, and test assumptions, with the judgment to evaluate and improve the output.
• Clear communication and strong working relationships. You explain your thinking, give useful feedback, and work well with customers, engineers, and designers.
• A track record of shipping impactful products. You move quickly, make thoughtful tradeoffs, and take ownership of the result.

Even better if you have

• Previous startup or high-growth company experience.
• Experience building AI products, agent workflows, or products with a strong self-serve motion.
• Experience in the web and marketing space.

Location

San Francisco, CA (our office is in the Financial District). We work in-office a minimum of three days a week.

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