Marketing Systems Specialist

Marketing Systems Specialist

Job Location: 1350 IH 35 N, San Marcos, TX 78667

Job Summary:

The Marketing Systems Specialist helps make McCoy's marketing ecosystem more connected, automated, measurable, and growth-focused. This role will use customer data, the loyalty program, website, eCommerce activity, marketing automation, web analytics, and AI-supported insights to help Marketing become a stronger driver of sales, retention, customer experience, and strategic decision-making.

Duties/Responsibilities:

• Uses customer data, loyalty program insights, website behavior, and eCommerce activity to identify opportunities for growth, retention, repeat purchase, customer engagement, and improved marketing performance.
• Helps turn loyalty data into a stronger growth tool by identifying useful customer segments, lifecycle opportunities, reactivation audiences, retention triggers, and personalized campaign opportunities.
• Looks for ways to better leverage the website and eCommerce experience as marketing growth channels, including landing pages, product discovery, conversion paths, customer education, promotions, and online-to-store opportunities.
• Discovers new ways to automate marketing processes, customer journeys, CRM/email workflows, reporting tasks, data cleanup, campaign follow-up, and internal handoffs.
• Helps make marketing systems more cohesive, omnichannel, and efficient by connecting tools, data sources, workflows, and reporting processes across website, email, CRM, loyalty, eCommerce, social, paid media, and customer touchpoints.
• Supports light front-end development and CMS work, primarily focused on content landing pages, webpage layouts, campaign pages, forms, links, and customer-facing digital content.
• Reviews website, landing page, email, CRM, and automation experiences from both a technical and customer-facing perspective to ensure they work correctly and reflect the McCoy's brand.
• Performs internal testing for technical accuracy, functionality, UX/UI, mobile responsiveness, links, forms, tracking, page layout, and overall look and feel before digital launches.
• Oversees website analytics needs, including traffic reporting, user behavior, conversion paths, event tracking, campaign performance, landing page performance, and opportunities for website optimization.
• Supports cross-channel analytics connections so Marketing can better understand how website, email, loyalty, CRM, paid media, social, eCommerce, and other channels work together.
• Translates analytics and cross-channel findings into marketing-specific recommendations, such as audience opportunities, automation ideas, landing page improvements, CRM triggers, content needs, testing opportunities, or campaign optimizations.
• Uses AI tools to support decision intelligence, including identifying patterns, summarizing performance findings, surfacing customer behavior trends, improving reporting efficiency, and recommending next steps based on data.
• Helps develop marketing-specific solutions for Google Analytics and cross-channel findings so insights are not just reported, but connected to practical action.
• Maintains clean, accurate, and usable data across CRM, loyalty, email, website, campaign tracking, customer segments, reporting inputs, and marketing workflows.
• Documents system processes, automation logic, testing steps, data definitions, reporting connections, recurring issues, and best practices so work is repeatable and scalable.
• Other assignments and duties as assigned by management.
• Attends and participates in team meetings and training sessions.

Required Skills/Abilities:

• Strong understanding of social media advertising, audience targeting, campaign setup, budget pacing, performance optimization, and promotional content strategy. Strong understanding of customer data, segmentation, lifecycle marketing, retention, reactivation, and personalized campaign opportunities.
• Exposure to system integrations, APIs, workflow automation tools, version control, and data connectors.
• Strong troubleshooting, QA, and testing skills.
• Strong organizational and project management skills with the ability to manage multiple initiatives and deadlines.
• Works with data in Excel, Power BI, and other similar reporting tools alongside an internal data warehouse. SQL experience preferred.
• Communicates technical concepts and data findings to non-technical stakeholders.
• Documents processes, workflows, automation logic, testing steps, recurring issues, and best practices in a clear and repeatable way.
• Must have a current driver's license and auto liability insurance.

Education/Experience:

• Bachelor's degree in marketing, business, information systems, data analytics, digital media, or a related field preferred; equivalent experience will also be considered.
• 2+ years of experience in marketing operations, marketing technology, CRM, digital marketing, web analytics, eCommerce, or a related role.
• Experience with marketing automation, CRM, email marketing, loyalty, and customer engagement platforms.
• Experience using web analytics tools, especially Google Analytics 4, to evaluate traffic, user behavior, campaign performance, landing page performance, conversion paths, and customer engagement.
• Familiarity with campaign tracking, UTM structure, event tracking, reporting connections, and cross-channel performance measurement.
• Experience using AI tools to summarize findings, identify trends, improve reporting efficiency, generate insights, or support decision-making.
• Basic front-end development knowledge, including HTML, CSS, and JavaScript.
• Experience building, editing, or supporting website content through a CMS.
• Strong Excel skills, including filtering, sorting, formulas, pivot tables, and data cleanup.
• Microsoft Office (Word, Excel, and PowerPoint) Microsoft Teams and Zoom.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to frequently lift and/or move 10 pounds may be occasionally required to lift up to 25 lbs.
• Specific vision abilities required by this job include close vision.
• Standard office hours apply with occasional weekends and holidays.
• Must be regularly available and willing to work on average 40 hours per week during business hours or as the employer determines are necessary or desirable to meet business needs.
• The noise level in the work environment is usually moderate.

McCoy's is an equal opportunity employer. Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations in the application and/or interview process should contact a representative of the People Development Department at View phone number on click.appcast.io. EOE, AAP, D, F, VA