Director of Product - Practice Growth

Title: Director of Product - Practice Growth



Type: Direct Hire
Location: Denver, CO - Hybrid (2 days per week onsite)



Pay: $180,000-$220,000 + bonus

Position Overview

We are seeking an experienced product leader to own products and capabilities that help healthcare practices attract, engage, and convert more prospective patients while improving overall business performance.

This role sits at the intersection of product strategy, customer growth, patient experience, and revenue. You will define the product vision for the front end of the customer journey-from generating and capturing demand through scheduling, conversion, and treatment initiation.

The ideal candidate combines strong product leadership with a growth mindset. You understand how to identify friction within a customer journey, use data and experimentation to uncover opportunities, and translate those insights into products that create measurable business outcomes.

This is a hands-on leadership position for someone comfortable setting strategy, developing product talent, partnering across functions, and personally diving into discovery and execution when needed.

Key Responsibilities

* Own the product strategy and roadmap for solutions focused on practice growth, patient acquisition, engagement, conversion, and revenue performance.
* Identify opportunities to help customers generate more qualified demand and convert prospective patients into scheduled appointments and treatment starts.
* Analyze the end-to-end customer and patient journey to uncover friction, unmet needs, and opportunities for product-led growth.
* Establish measurable product outcomes tied to acquisition, conversion, engagement, retention, revenue, and customer value.
* Lead continuous discovery through customer interviews, market research, behavioral data, experimentation, and direct observation.
* Develop and test hypotheses using rapid experimentation, prototypes, MVPs, and iterative releases.
* Translate complex customer and business problems into clear product priorities and actionable roadmaps.
* Partner closely with Engineering, Design, Data, Sales, Marketing, Customer Success, and executive leadership.
* Lead, coach, and develop Product Managers while establishing strong product management practices across the team.
* Balance strategic leadership with hands-on involvement in discovery, prioritization, execution, and measurement.
* Evaluate opportunities to apply AI, automation, and emerging technologies to improve customer outcomes and accelerate product development.
* Communicate product direction, tradeoffs, results, and recommendations clearly to senior stakeholders.

Required Qualifications

* Significant product management experience building and scaling software or SaaS products.
* Previous experience leading Product Managers, Product Owners, or multidisciplinary product teams.
* Demonstrated ownership of product strategy, discovery, roadmapping, execution, launch, and post-launch optimization.
* Track record of delivering measurable growth outcomes such as increased acquisition, conversion, engagement, retention, or revenue.
* Strong understanding of customer journeys, funnels, experimentation, and data-informed product development.
* Experience partnering with customers to uncover problems and validate solutions before significant development investment.
* Ability to connect product decisions directly to business and customer outcomes.
* Experience operating effectively in fast-moving environments with ambiguity and evolving priorities.
* Strong cross-functional leadership and executive communication skills.
* Willingness to operate as both a strategic leader and hands-on product practitioner.

Preferred Qualifications

* Experience with B2B2C, vertical SaaS, healthcare technology, practice management, or software serving small-to-midsize businesses.
* Experience building products that help business customers acquire, engage, or convert their own end consumers.
* Background in growth product management, product-led growth, digital acquisition, funnel optimization, or conversion strategy.
* Experience working with sales, marketing, or customer success organizations on customer growth initiatives.
* Familiarity with recurring-revenue SaaS business models and customer lifecycle metrics.

Nice-to-Have Skills

* Hands-on experience using AI or generative AI within product development, customer experiences, or internal workflows.
* Experience applying experimentation frameworks, A/B testing, analytics, or behavioral data to product decisions.
* Exposure to healthcare workflows, patient engagement, scheduling, or practice-growth technology.
* Experience taking new products or capabilities from concept through launch and scale.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.