Senior Web Engineer - Growth & Activation, Firefly Board

Our Company Changing the world through digital experiences is what Adobe is all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, transforming how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity We're seeking an outstanding Web Engineer to join Adobe's Firefly Boards team within the Firefly Generative AI organization. You will play a critical role in shaping the activation, onboarding, and core user experience of Firefly Boards, helping creators quickly realize value from their very first session. As part of a highly collaborative team spanning engineering, design, product, and research, you will build experiences that guide users from discovery to creation, making it effortless to bring content onto the canvas, interact with powerful creative workflows, and take meaningful next steps. Your work will directly influence user activation, engagement, and retention as Firefly Boards scales to become a flagship creative experience within Adobe's AI ecosystem. You will partner closely with product and design leaders to simplify onboarding flows, reduce friction in creative workflows, surface the platform's most valuable capabilities, and create experiences that help users unlock the full potential of multi-modal AI. About Firefly Boards Firefly Boards is Adobe's infinite, collaborative, multi-asset creative canvas designed for ideation, exploration, and content development. Unlike traditional linear creative workflows, Boards brings together images, videos, text, AI-generated content, and creative assets in a shared workspace where ideas can evolve naturally and collaboratively. Firefly Boards enables creators and teams to organize, generate, remix, iterate, and develop concepts across multiple media types in a single environment. Deeply connected to the Adobe Firefly ecosystem, Boards serves as the central place where creative assets come together, empowering users to move seamlessly from inspiration to execution. What You'll Impact Drive user activation by building onboarding and first-use experiences that help creators quickly realize value. Design and implement workflows that simplify bringing content and assets onto the canvas. Develop experiences that showcase the platform's most valuable and engaging capabilities. Build intuitive multi-asset creative workflows spanning images, videos, text, and AI-generated content. Partner closely with product and design teams to experiment, measure, and optimize user engagement. Improve performance, scalability, and reliability of a collaborative real- time creative platform. Contribute to the evolution of Adobe's next-generation AI-powered creative experiences. Ideal Qualifications Bachelor's degree or equivalent experience in Computer Science Significant experience building production web applications, with meaningful ownership of user-facing experiences you've shipped and operated Proficient in TypeScript and JavaScript, with strong front-end skills: a modern declarative UI framework (React, Lit, Vue), CSS Track record of building and shipping experiments: A/B tests, feature flags, staged rollouts, and the instrumentation behind them. Comfortable using engagement and funnel data to drive decisions: instrumenting flows to answer the questions that matter, then acting on what comes back rather than shipping and moving on Experience building onboarding, activation, or first-use experiences, or comparable work where reducing friction and time-to-value was the goal Partners closely with product and design to move a metric, not just deliver a spec. History of writing clean, testable code and building components that other engineers extend Preferred Qualifications Experience with creative, media, or asset-heavy applications (image, video, multimedia) Familiarity with agentic or AI-powered workflows, or building user experiences on top of LLMs Experience with growth or activation work specifically: onboarding funnels, conversion, retention Experience with real-time collaborative or multiplayer applications Experience improving performance and perceived performance of a user- facing app #FireflyBoards Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $153,600 -- $286,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance”ordinances. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies not recruit or hire each other’s employees. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $139,000 -- $257,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $177,900 - $257,550 In New York, the pay range for this position is $177,900 - $257,550 In Washington, the pay range for this position is $161,700 - $234,150 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.