Marketing Manager, Single Family

Marketing Manager, Single Family

Southern Land Company, a national real estate development and construction firm headquartered in Nashville, TN is seeking a full-time Marketing Manager, Single Family who has a proven track record of creating and executing marketing strategies, programs & tactics in the Single Family Residential Real Estate/Homebuilding Industry.

The Marketing Manager, Single-Family supports the development and execution of marketing strategies across Southern Land Company's single-family portfolio, with a focus on Fairington, Westhaven, and key growth communities.

This role is highly collaborative working closely with SLC Homes and SLC Mortgage to ensure alignment across the full buyer journey, from awareness through purchase. The Manager is responsible for driving day-to-day execution, ensuring brand consistency, and supporting sales performance through thoughtful, well-coordinated marketing initiatives.

Primary responsibilities include:

• Support execution of marketing strategies across active and pipeline single-family communities, with priority focus on Fairington and Westhaven.
• Translate high-level direction into actionable campaigns, timelines, and deliverables.
• Partner with onsite and regional teams to ensure consistent, high-quality execution across all touchpoints.
• Support sales teams with marketing tools, collateral, digital campaigns, and sales center experience.
• Assist in the development of community positioning, messaging, and go-to-market materials.
• Work closely with SLC Homes to align marketing with product positioning, buyer profiles, and community storytelling.
• Partner with SLC Mortgage to integrate financing messaging into campaigns and improve conversion across the buyer funnel.
• Coordinate execution of digital campaigns including paid media, email, website updates, and CRM touchpoints.
• Manage vendors and internal teams to ensure campaigns are delivered on time and on brand.
• Support optimization of website funnels, lead capture, and nurture strategies.
• Ensure all communities reflect Southern Land Company's brand standards across signage, digital platforms, and collateral.
• Coordinate production of creative assets including photography, video, and marketing materials.
• Support storytelling efforts that elevate the lifestyle and differentiation of each community.
• Track and report on key performance metrics including leads, traffic, conversions, and campaign effectiveness.
• Support weekly/monthly reporting for leadership with clear insights and recommendations.
• Assist in managing community-level marketing budgets and ensuring efficient spend.
• Support marketing components of new community launches including naming, identity, and campaign rollout.
• Assist in planning and execution of events, broker outreach, and local activations.
• Help maintain momentum across stabilized and lease-up communities through ongoing programming and campaigns.
• Partner with teams across sales, development, design, construction, and operations to align marketing with product and timing.
• Serve as a connector between corporate marketing, regional teams, and external partners.
• Coordinate with PR and agency partners to support broader brand and community visibility.

Skills/Knowledge/Experience:

• Proven track record in Integrated Marketing Communications and New Development Residential Marketing.
• Strong understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and website management.
• ILS and Reputation Management experience.
• Solid understanding of marketing analytics along with identifying historical data and trends.
• Proficiency in Microsoft Office and experience/understanding of Yardi, Engrain, Anyone Home, Peek, and Evolution software any/all.
• Demonstrated ability to meet deadlines while maintaining professionalism, and to effectively handle confrontational situations with objectivity.
• Outstanding writing, art direction skills, and a top-tier creative orientation.
• Leadership experience with a proven record of strategic growth initiatives.
• Excellent organizational, time management, and interpersonal skills, with the ability to work both independently and as part of a team.
• Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.

Education and Experience:

• Bachelor's degree in Marketing, Communications, or related field.
• 5–8+ years of marketing experience, preferably in residential real estate, homebuilding, or related industry.
• Strong understanding of digital marketing, CRM systems, and performance-driven campaigns.
• Experience supporting multi-market or multi-community marketing efforts.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Strong communication, organization, and collaboration skills.
• Experience with platforms such as HubSpot, Meta, Google Analytics, and CRM tools preferred.
• Willingness to travel (~30–40%) to support key markets and community needs.

Company Overview:

Southern Land Company believes that community is the heart of every successful development project. With that as our starting point, we create residential developments around the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them.

We Have:

• A strong brand recognized for quality, performance, and artistry
• Guiding principles of creativity and innovation
• An open mind for new ideas and creative methods
• A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!

Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace.