Senior Digital Media Specialist

Position Senior Digital Media Specialist Department Communications Position Type Full-Time - Exempt Location Hybrid – Alabama, California, Washington DC, Georgia, Illinois, Indiana, Louisiana, Maryland, Nebraska, New Jersey, NY, Pennsylvania, Texas, Washington (Birmingham, AL; Los Angeles, CA; or New York City preferred) Reports to Communications Director Salary Range $70,000-88,000 based on relevant experience About Us At this critical time for lower-income, frontline communities and people of color, Jobs to Move America (JMA) is uniquely positioned to advance a powerful agenda for equitable job creation and expanded access to training for historically underrepresented groups in the manufacturing sector. Jobs to Move America is a national research, policy, and organizing center that transforms how public dollars shape the manufacturing economy. We advance racial and economic justice by ensuring public investments create good jobs, cleaner air, and real opportunity for communities. To learn more, visit our website: What You'll Do Communications Strategy Apply strategic thinking to develop communication materials that align with organizational goals. Anticipate challenges and support effective decision-making and engagement. Identify and evaluate emerging opportunities by analyzing stakeholder needs, organizational priorities, and external trends to inform communication initiatives and maximize impact. Create an organization-wide digital media strategy for the various JMA campaigns. Manage JMA’s primary digital channels, including Instagram, Facebook, LinkedIn, YouTube, X and other emerging platforms if applicable. Assist in developing and maintaining coordinated content calendars across social media, email, and campaign priorities to promote a consistent, diverse content pipeline. Plan and execute campaigns across social media, websites, email, search engines, and paid advertising (like Facebook and Instagram). Understand target audiences, content positioning, and brand messaging. Identify new tools JMA can use to move campaigns forward. Content Creation and Communication Update and maintain JMA websites. Support campaign websites, as needed. Draft, edit, schedule, and publish platform-specific content across social media and digital channels. Create graphics, short-form videos, and other digital storytelling materials using tools such as Canva, Capcut and in-app editing tools. Coordinating with designers, writers, influencers, and other stakeholders. Creating a training program for staff so they can begin “owning” parts of this work. Campaign Digital Support Work with campaign teams to support digital campaign plans and communications strategies. Assist in developing digital materials and tactics that support organizing, advocacy, and public education efforts. Support digital amplification of campaign milestones, reports, worker stories, events, and coalition actions. Coordinate with organizers and researchers to ensure digital content reflects campaign strategy and worker‑centered storytelling. Coordinate with IT and admin teams on maintaining accurate inventories of current campaign digital channels. Data Analysis and Performance Measurement Use analytical tools to track engagement, traffic, conversions, and return on investment (ROI) related to advertisements and geofencing. Provide monthly analytics reporting and performance tracking of social media channels using Sprout Social. Interpret data to identify trends and improve campaign performance. Organizational Responsibilities Collaborate across departments to support organizational communications goals. Support digital communications needs for events, fundraising, coalition work, and organizational initiatives. Contribute to organizational conversations around emerging digital tools and platforms. Help maintain organized digital files, Drive folders, and account credential systems. Contribute to a collaborative team culture rooted in feedback, learning, and shared problem‑solving. Contribute to JMA’s organizational development (participates in staff meeting planning committee, provides feedback for performance evaluations, joins at least 1 other planning committee or working group). What You Bring Core Experience 5+ years of experience working on digital strategies for campaigns. Key Skills & Strengths Analytics and reporting experience. Ability to measure performance using tools such as Google Analytics and other tools. Ability to turn data into recommendations. Creating and driving a content calendar. Understanding what content works best on different platforms and which audiences are on which platforms. Familiarity with social media management tools, content management systems, and advertising platforms. Experience with JMA platforms, including WordPress, LinkedIn, Instagram, and Google Ads, Action Network, Salesforce, CANVA (or a similar tool). Ability to recommend new platforms based on needs. Additional Requirements A deep commitment to social and economic justice, and to strengthening the rights of working people. Ability to travel up to 4 times a year for annual staff retreat and to learn more about campaigns. Communicate clearly over the phone with reasonable accommodations. Routinely operate a laptop or computer. Compensation and Benefits Salary Range $70,000 – $88,000 (based on experience and location). 100% employer‑paid medical, dental, and vision (employee + dependents). Generous PTO, including a two‑week winter break and sabbatical after 5 years. 401(k) with 5% employer contribution. Remote work support (home office setup, internet stipend, cell phone reimbursement). PSLF‑eligible employer. Jobs to Move America is a unionized workplace (this role is part of the bargaining unit) and is deeply committed to equity and inclusion in its policies and practices. Equal Opportunity Statement Jobs to Move America is an equal opportunity employer. We encourage applications from all qualified candidates regardless of race, ethnicity, age, sex, sexual orientation, gender identity, religion, disability, or other protected status. We are committed to fair and equitable treatment in all aspects of employment and maintain a zero‑tolerance policy for discrimination and harassment. We strongly encourage applications from people of color, women, veterans, formerly incarcerated individuals, and those with experience working alongside these communities. Commitment to Diversity, Equity, and Inclusion At JMA, we believe that diverse, engaged, and supported staff are essential to advancing economic, racial, and social justice. We value the perspectives, experiences, and contributions of all team members and believe our work is stronger when everyone’s voice is heard. As part of our commitment to building a diverse and inclusive workplace, we invite applicants to complete optional self‑identification questions during the application process. #J-18808-Ljbffr