Research and Insights Manager

We are seeking a Research and Insights Manager to advance how Purpose Brands understands its customers, categories, and long-term growth opportunities. This is a hands-on market research role that will serve as the primary insights partner for our emerging brands—The Bar Method and Waxing the City—while also providing ad-hoc research support on our flagship brands, Orangetheory Fitness and Anytime Fitness. You will design, execute, and translate primary and secondary research to guide brand, audience, product, and market strategy across a multi-brand portfolio. You will act as a true full-stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects—from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends. Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization. Purpose/Impact: (Duties & Essential Functions) Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad-hoc research partnership on Orangetheory and Anytime Fitness projects as needed. Lead the scoping, design, and execution of market research across the portfolio—ad hoc, foundational, syndicated, brand tracking, and partner-led studies. Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations. Plan and personally moderate qualitative research, including focus groups and in-depth interviews (IDIs), synthesizing findings into clear narratives for stakeholders. Analyze and synthesize third-party and syndicated research to identify category trends, white space, and brand-specific opportunities that inform product, marketing, and market strategy. Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications. Manage external research vendors and partners, scoping, budgeting, and quality control, to extend the team's capacity across multiple brands. Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership. Partner cross-functionally to embed a consistent, evidence-based approach to understanding consumers across the brand portfolio. Strengths and Background Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, or a related field. 5+ years of experience in market research or consumer insights, on either the client or agency/supplier side. Proficiency in both qualitative and quantitative research methods, with the ability to select and apply the right approach to a given business question. Hands-on qualitative experience, ideally including moderating focus groups and/or conducting in-depth interviews (IDIs), along with discussion guide design and synthesis. Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights. Experience managing external research vendors and partners, including scoping and budget oversight. Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non-technical audiences. Demonstrated success supporting cross-functional initiatives in complex or multi-brand organizations. Highly organized, with strong project management skills and the ability to juggle multiple brands and studies simultaneously. Experience in fitness, hospitality, franchising, retail, or other multi-brand/consumer organizations is a plus. Preferred Strengths and Background Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated/third-party research sources (e.g., Mintel, YouGov, Numerator, or similar). Experience with statistical or analysis tools such as SPSS, R, Python, or Excel-based analysis. Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI). Familiarity with brand health tracking, segmentation, and customer journey frameworks. Comfort working across brands at different stages of maturity, from emerging concepts to established franchises. Why Join Us Shape strategy across a diverse portfolio of consumer brands—from boutique fitness to personal care—with real ownership of the research agenda. Own end-to-end research on emerging brands where your insights directly influence growth decisions. Collaborate with passionate teams across multiple brands and functions. Drive meaningful change through consumer insights and evidence-based strategy. Work in a culture that values collaboration, growth, and customer obsession. Salary Range: $95k - $110k What’s in it for you? We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off + Paid Holidays Flexible Friday's between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose. Performance. Play.