Marketing Coordinator

The Coordinator, Multicultural Marketing will support the strategy, development, and execution of all multicultural initiatives for the brand. This role is ideal for a culturally fluent marketer who understands diverse audiences, excels at cross-functional collaboration, and can translate cultural insights into meaningful brand storytelling. The associate will play a key role in shaping Genesis’s multicultural brand presence across media, creative, CRM, partnerships, and experiential programs. Responsibilities: Support the development and execution of the multicultural marketing strategy grounded in consumer insights, cultural trends, and the brand’s business objectives. Manage day-to-day agency relationships across creative, media, social, and experiential partners, including briefing, feedback cycles, and performance oversight. Drive cross-channel campaign development and execution, including creative production, media planning, partnerships, influencer initiatives, sponsorships, and community engagement. Establish, track, and analyze KPIs for multicultural campaigns and influencer programs; deliver insights and recommendations to optimize performance and investment. Act as an internal advisor on cultural relevance, multicultural communications, and issues/crisis considerations to ensure messaging aligns authentically with audience expectations. Oversee project timelines, budgets, and reporting for all assigned initiatives to ensure accurate planning, resource allocation, and on‑time delivery. Exercise strong strategic judgment in prioritizing marketing needs, interpreting cultural insights, and supporting creative decision‑making. Prepare and present campaign strategies, performance updates, and key learnings to U.S. marketing and leadership teams. Qualifications: Bachelor’s degree in Marketing, Communications, or related field preferred; Master’s degree is a plus. 1+ years of marketing experience, with focus on multicultural marketing (automotive, lifestyle, or premium brand experience preferred). Experience working in an advertising, marketing, or PR agency environment strongly preferred. Deep understanding of multicultural consumer segments, cultural trends, and media ecosystems. Demonstrated success leading integrated campaigns across digital, social, and experiential platforms. Strong strategic thinking, communication, and presentation skills. Proven experience with budget management, vendor oversight, and project coordination. Proficiency in Microsoft Word, PowerPoint, and Excel. This role offers the opportunity to meaningfully shape the multicultural brand footprint for one of the fastest-growing luxury automotive brands, while partnering with diverse communities and high-impact cultural moments. #J-18808-Ljbffr Adecco