Senior Specialist, Product Management

Role Overview The Senior Specialist, Product Management supports all product marketing strategy efforts for the Business Machine Group. This position works toward being a subject matter expert on the products and supports the execution of Brother’s marketing plans through all touchpoints. This role understands the competitive landscape, customer buying behavior, and market trends, and uses that information to develop and execute relevant marketing materials and product positioning, with guidance from management. A leadership role is taken with a variety of marketing projects, collaborating with key stakeholders to ensure projects are completed accurately and on time. Duties & Responsibilities Market / Data Analysis Create in-depth market and brand analyses to support Go-to-Market strategy. On a weekly basis, monitor and track brand performance and initiatives (market share, POS data, etc.). Continuously acquire and share competitive marketplace intelligence with the broader GTM team. Leverage syndicated data, listening data, and market research to help formulate new go-to-market concepts and ideas to combat competitive threats. Develop insights and create executive summaries based on information gathered. Maintain and document full understanding of the competitive environment to assess impact on business (competitive grids, retailer assortments, etc.). Take the lead on ad‑hoc GTM projects as needed. New Product Launch Execution Drive the process for new product launches and documentation needed. Maintain up-to-date records in the project management software (Workfront) and coordinate with key stakeholders accordingly. Take the lead on development of Advance Specification Sheets and other launch documents. Ensure execution on Brother-USA touchpoints for new product launches (e.g. Project Information Management system; Digital Asset Management system). Work with CXC to execute strategic messaging strategies during launch process (Cartons, Mylars, Marketing Material, etc.) and update Channel content as needed. Audit PDPs across retail to ensure consistency with messaging grids and prioritized KSPs (key selling points). Account Management & Sales Support Work with Sales team on creating channel/customer specific marketing materials used for online and in-store activity. Ensure consistent look and feel for each product segment while remaining true to the overall strategic direction. Use market research data to provide content and direction to the Sales and Channel teams, with support from management. Review and maintain channel partner webpages and coordinate with key stakeholders accordingly. Marketing Liaison (Internally Focused Departments) Act as a marketing liaison for key stakeholders, including Customer Experience Center (CXC), Marketing Communications, and Legal. Ensure strategic imperatives are executed across all marketing touchpoints. Support execution of replenishment or other related programs for hardware related items. Communicate with counterparts in cross‑functional teams to ensure completion of marketing materials. Experience & Qualifications Education Bachelor’s Degree (or equivalent experience) in Business, Marketing, or related field. Experience Minimum 5 years of a combination of experience spanning the following areas: Experience supporting a marketing department or function through the execution of various deliverables, marketing materials, and other tactics. Experience analyzing market data and interpreting/communicating results. Less than 1 year Experience working in office solutions, consumer electronics, or a similar market. Other Skills, Knowledge, and Abilities Strong analytical skills. Critical thinking and problem‑solving skills. Ability to collaborate with others and build relationships with internal and external stakeholders. Strong communication skills (verbal, written, interpersonal). Ability to manage multiple projects and meet deadline requirements. Strong attention to detail and organizational skills. Ability to understand and enhance the customer experience. Additional Details for This Role This role is hybrid: employees may work remotely up to two days per week, with office days determined by the manager. Subject to business needs, employees may work remotely up to two days per week. Base Salary The targeted base salary range for this position is $75,000.00 - $90,000.00 per year. Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. The base salary accounts for the entirety of the on‑target earnings for this role. No additional incentives or variable pay are applicable. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at Equal Opportunity Employer Statement Brother International Corporation is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Brother International Corporation