Lifecycle & Retention Marketing Manager

As our Lifecycle & Retention Marketing Manager, you'll own the complete customer journey, starting before someone becomes a customer and continuing through activation, retention, and expansion. You'll build the programs that convert leads who haven't purchased yet, onboard new customers to first value fast, move monthly subscribers to annual plans, and drive expansion revenue without requiring sales to initiate every conversation. This role is a meaningful revenue lever, not a support function. Responsibilities Own a revenue function with direct, measurable impact — not a support role Use the product you market: full access to LettrLabs' direct mail automation platform Build multi-channel programs (email + direct mail) as email inboxes get more crowded Work directly with Co-Founders & GTM leadership — your work ships fast and results are visible What You'll Own Automated lead nurture sequences that drive first purchase without sales intervention Onboarding programs that reduce time-to-activation Monthly-to-annual upgrade and upsell programs Win-back and re-engagement for churned/dormant accounts Lifecycle reporting tied to conversion rates, NRR, and expansion ARR Marketing automation stack: HubSpot, segmentation tools, and LettrLabs platform Qualifications 4–8 years in lifecycle, retention, or CRM marketing in B2B SaaS Must have owned both pre-purchase nurture and post-sale programs (post-sale only will not be considered) Hands‑on builder in HubSpot, Marketo, Customer.io, or equivalent Can connect programs to revenue outcomes — with numbers to back it up Strong segmentation instincts using behavioral data, firmographics, and lifecycle stage Analytical enough to own your own reporting without waiting on a data team Strong writer — clear, on-brand copy without heavy editing support Willing to work on‑site regularly in Culver City Required Skills Direct mail as a lifecycle channel experience Background in home services, e‑commerce, or SMB-focused B2B SaaS Multi-channel attribution and revenue influence modeling #J-18808-Ljbffr LettrLabs