Marketing & Sales Analyst

As a family‑run, high‑tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics – TRUMPF is building technological worlds for future generations. Are you ready for new challenges? Marketing + Sales Analyst – North America This strategic, data‑driven role is responsible for shaping marketing effectiveness, guiding business decisions, and strengthening competitive positioning across North America. The analyst works closely with Marketing, Sales, and Executive Leadership to transform complex data into actionable insights that drive demand generation, optimize performance, and inform long‑term growth strategies. Operating in a highly technical, B2B advanced manufacturing environment, the Analyst bridges marketing analytics, market intelligence, and business strategy to ensure that TRUMPF’s investments are measurable, targeted, and aligned with evolving customer and market needs. Key Responsibilities Market & Competitive Intelligence – Develop and deliver recurring market intelligence reports, synthesize industry trends, competitive dynamics, and customer segment insights; conduct primary and secondary research to support new market entry strategies, sales territory planning, and product positioning. Marketing Attribution & Performance Analytics – Own end‑to‑end marketing attribution modeling, connect digital, event, and field marketing touchpoints to pipeline and revenue outcomes; develop and refine multi‑touch attribution frameworks to quantify marketing’s contribution to lead generation, opportunity creation, and closed business; analyze campaign performance metrics (including conversion rates, customer acquisition cost and ROI) to optimize spending and improve effectiveness; partner closely with Sales Operations to ensure CRM data integrity and alignment between marketing activities and pipeline reporting. Dashboard Development & Data Management – Prepare monthly, quarterly and annual performance reports; translate complex datasets into clear, compelling narratives and visualizations for executive‑level decision‑making; develop self‑service reporting tools that empower Marketing and Sales teams to explore data and uncover insights; integrate and harmonize data across platforms (CRM, marketing automation systems, web analytics tools such as Google Analytics, and third‑party data sources). Cross‑Functional Collaboration – Act as a strategic analytics partner to Product Marketing, Digital Marketing and Field Sales teams; support trade show and event ROI analysis, including pre‑event targeting, on‑site performance tracking and post‑event attribution; contribute to voice‑of‑customer initiatives through analysis of survey data, NPS trends and win/loss insights. Minimum Qualifications Bachelor's degree in Marketing, Business, Analytics or a related field. 3+ years of work experience. Proactive mindset with the ability to manage multiple projects in a fast‑paced environment. Experience in digital marketing, social media, content creation and email marketing preferred. #J-18808-Ljbffr 231 TUS - TRUMPF, Inc.