Social Media Strategist

Social Media Strategist

The Social Media Strategist is the storytelling lead across existing and emerging platforms for the Office of Commissioner Rodney Ellis. Operating with the instincts of a newsroom editor and the creativity of a digital storyteller, this role plans, produces, and distributes timely, accurate, and compelling content across social platforms.

Acting as both strategist and producer, the Social Media Strategist applies strong editorial judgment, audience insights, and platform expertise to shape OCRE's digital voice and visual aesthetic. The ideal candidate is a sharp writer, a creative producer, and a data driven thinker who understands how to reach diverse audiences with precision and purpose.

Essential Duties and Responsibilities:

• Lead content planning, from concept through production

• Write, edit, and package copy for clarity, accuracy, accessibility, and optimization.

• Pitch, develop, and refine story ideas that elevate OCRE's work and connect with community needs.

• Produce graphics and short-form video aligned with OCRE branding and messaging.

• Ensure accessibility compliance (alt text, captions, readability, WCAG/Section 508 standards).

• Manage day to day operations of OCRE social media accounts, including scheduling, posting, and community engagement.

• Monitor conversations, public sentiment, and breaking developments to identify trends, misinformation, and opportunities for rapid engagement.

• Maintain awareness of platform specific best practices.

• Coordinate responses to public inquiries in partnership with the Digital Communications Pod.

• Develop and execute social media strategy aligned with OCRE goals.

• Plan and run digital campaigns for public awareness, program launches, and community engagement.

• Identify emerging platforms, formats and storytelling approaches to expand reach and relevance.

• Collaborate on messaging, and creative across Digital, Narrative and Creative pods.

• Analyze audience behavior to understand who OCRE is reaching and who we're missing.

• Grow and diversify audiences through targeted editorial strategies, distribution tactics, and platform specific storytelling.

• Track KPIs and produce performance reports for leadership, highlighting insights and recommendations.

• Use analytics to refine content, improve engagement, and strengthen editorial impact over time.

• Support emergency communications by drafting and distributing timely updates.

• Monitor misinformation and coordinate accurate, rapid corrections.

• Maintain readiness protocols for urgent digital response.

• Other duties as assigned

Harris County is an Equal Opportunity Employer. This position is subject to a criminal history check. Only relevant convictions will be considered and, even when considered, may not automatically disqualify the candidate.