Senior Global Market Manager (Hiring Immediately)

The Global Market Manager leads global on‑market strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly cross‑functional role partners closely with Downstream Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define on‑market strategy, align priorities, and execute global go‑to‑market plans.

Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle—from pre‑launch readiness through on‑market growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.

A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides cross‑functional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and point‑of‑care segments. Through data‑driven market management, disciplined VOC engagement, and coordinated global‑regional alignment, the Global Market Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.

Primary Duties
Strategic Planning and Market Management

• Define on‑market strategy (place, promotion, and price)
• Analyze market trends, competitive landscape, and customer needs to guide on‑market strategy
• Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
• Contribute to long‑term strategic planning and revenue forecasting for existing and upcoming products

Product Life Cycle Management

• Lead product commercialization from pre‑launch through discontinuation
• Provide insights on packaging and manufacturing changes for on‑market products
• Ensure alignment between Product Management priorities and market requirements
• Support communication and management of Quality issues for on‑market products
• Drive upgrading of the installed base
• Attend S&OP meetings to ensure product availability
• Manage backorders and product allocation

Voice of Customer (VOC) & Market Insights

• Gather and synthesize customer feedback and market research to drive launches and on‑market performance
• Monitor evolving customer needs and global competitive dynamics
• Collaborate with Market Research and Medical Affairs to gather key customer insights
• Stay current on market developments and marketing best practices in the diagnostics industry

Cross‑Functional Collaboration

• Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
• Align global and regional teams on priorities and execution plans
• Coordinate with Integrated Solutions and Microbiology for aligned on‑market strategies
• Provide essential product expertise when needed

Launch Planning & Go‑to‑Market Execution