Marketing Strategy & Operations Manager - GIMC GBM

About the TeamGlobal Integrated Marketing & Communications (GIMC) within our Global Business Marketing (GBM) Team sits at the heart of how TikTok for Business shows up in the world, spanning campaigns, creative, channels and events across a complex global structure. Keeping that engine running smoothly takes more than good ideas. It takes sharp operational thinking, strong execution instincts and someone who genuinely thrives in the detail.This is a hands-on operations role for someone who is organised, proactive and energised by the complexity of a fast-moving global marketing function. You will support the Strategy & Operations (S&O) Lead in keeping GIMC's day to day operations running effectively, managing budgets, coordinating vendors, supporting project delivery and helping the team stay connected and aligned across workstreams.This is not a strategic advisory role. It is an execution role, one that requires someone who moves fast, follows through, and takes genuine pride in making things work.ResponsibilitiesStrategy & Operations- Partner with the Strategy & Operations Lead to manage the GIMC operating budget, including annual planning, monthly forecasting, reforecasting, accruals, and financial tracking.- Own budget management across multiple marketing functions, partnering with team leads to monitor spend, identify risks, and optimize investments.- Partner with Finance and Procurement to manage purchase agreements (TPAs), contracts, invoices, and financial reporting.- Develop operational rhythms, reporting, and business reviews to provide visibility into budgets, marketing investments, and organizational performance.- Identify opportunities to improve operational processes, planning, and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Marketing Partners.- Support annual planning, quarterly business reviews, organizational planning, and strategic initiatives across GIMC.- Maintain enterprise accounts owned by the GIMC team.- Support data analysis and reporting efforts to inform business decisions and strategic planning.Agency & Vendor Management- Support with the development and management of the Statements of Work (SOWs), contracts, and vendor agreements for special projects and strategic initiatives.- Partner with Procurement and central S&O to onboard agencies, freelancers, and vendors, ensuring compliance with company processes and policies.- Maintain agency and freelance rosters, supporting resource planning and vendor governance frameworks.Program & Project Management- Support and/or lead cross-functional marketing programs from planning through execution, ensuring milestones, dependencies, risks, and deliverables remain on track.- Partner with S&O, Creative, Product Marketing, Regional teams, Finance, Procurement, and other stakeholders to drive successful program delivery.- Establish governance models, operating cadences, and communication plans for key marketing initiatives.- Drive accountability across stakeholders while proactively identifying and resolving risks, blockers, and competing priorities.- Develop scalable workflows and repeatable processes that improve operational efficiency across the organization.- Manage intake of day-to-day work.Marketing Operations & Measurement- Partner with marketing teams to establish measurement frameworks and operational reporting for campaigns, programs, events, CRM, and more.- Analyze marketing performance data, operational metrics, resource utilization, and budget performance to generate actionable insights.- Build dashboards and executive reporting that help leadership understand investment effectiveness, project health, and team capacity.Platform & Business Operations- Maintain the Canva Enterprise platform, including governance, template management, permissions, analytics, adoption reporting, and user support.- Identify opportunities to leverage AI and automation to streamline marketing operations and improve team productivity.Minimum Qualifications- Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field.- Experience working within a marketing, creative, agency, events, media, or technology organization.- Experience supporting budget planning, forecasting, financial tracking, and vendor management processes.- Familiarity with procurement workflows, contract management, Statements of Work (SOWs), and agency onboarding processes.- Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and dependencies simultaneously.- Experience developing and reporting on marketing measurement frameworks, KPIs, and performance metrics, with the ability to translate data into actionable business insights.Preferred Qualifications- Proven ability to manage cross-functional programs and initiatives from planning through execution.- Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing.- Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting.- Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency.- Experience with creative project management, portfolio management, annual planning, and organizational operations.- Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams.- Experience developing scalable operational processes, governance models, and business rhythms.- Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights.- Experience with project management platforms such as Asana, Monday.com, Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including governance, analytics, and user management.- Bachelor's degree or equivalent practical experience.Req ID: A104632A