Product & Marketing Manager Extended Reality

About the Company ZEISS is a global company with more than 42,000 employees worldwide, including over 4,000 in the United States and Canada. The company has been a pioneer in science for over 178 years and operates across segments such as Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. About the Role The Extended Reality Product & Marketing Manager is responsible for the localization and translation of global XR solutions into a clear market offer, a strong local customer experience, and effective commercial execution. The role connects global XR strategy with local implementation by aligning cross‑functional stakeholders, supporting rollout readiness, and driving adoption across online and offline channels. Responsibilities Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross‑functional execution. Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps. Translate market insights into recommendations for product roadmap, commercialization priorities and market improvement actions. Develop and adapt product positioning, messaging and value propositions for the local market in alignment with the global XR team. Align cross‑functional local stakeholders, including sales, marketing, operations, commercial, customer service and regulatory. Manage local project for market enablement, including tracking readiness, launch progress and execution quality. Lead coordination of the local rollout of the online journey. Steer offline retail enablement in the market, including ECP selection, onboarding, staff training and quality audits. Create sales enablement tools such as product narratives, training materials, launch toolkits and competitive guidance for commercial teams. Handle customer escalation cases in alignment with local stakeholders, such as customer service, regulatory and marketing. Monitor customer feedback, adoption performance and business KPIs after launch, and refine local execution accordingly. Lead implementation of local improvement initiatives and inform the global team of improvement needs. Ensure close alignment with the global team to define support needs. Qualifications 5+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management or stakeholder management. Proven track record in the optical or health‑care industry a plus. Experience with international rollouts and omnichannel strategies. Optional: Experience with consumer tech, medical device or optical retail. Proven track record in successfully managing multi‑workstream initiatives or roadmap‑related programs in a retail or B2B2C context. Experience managing local rollouts and coordinating cross‑functional stakeholders in a matrix organization. Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning and go‑to‑market execution. Excellent communication and cross‑functional leadership skills; capable of influencing at multiple levels. Ability to identify operational gaps, localization needs and market constraints and translate them into practical actions. Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations and global teams. Analytical mindset with the ability to track readiness, execution quality, launch performance and customer issues in a structured way. Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination and quality follow‑up. Commercial orientation, customer focus and the ability to work effectively in fast‑changing and ambiguous environments. Analytical and commercially minded; able to connect data‑driven insights with strategic decision‑making. Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment. High degree of accountability and ownership – able to own topics end‑to‑end, make decisions within scope and deliver results independently. Comfortable working in fast‑changing, ambiguous settings and taking ownership to move topics forward. Strong verbal and written English skills (C1–C2). Salary and Benefits Annual pay range: $109,300 – $136,600. The position is eligible for a performance bonus. Benefits include: Medical, Vision, Dental, 401(k) Matching, Employee Assistance Programs, Vacation and sick pay, and more. Equal Employment Opportunity Statement Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicant’s race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends). #J-18808-Ljbffr ZEISS Group