Sr. Analyst Lead (Web, Adobe)

Core Data Engineering Competencies Data Concepts & Data Modelling Digital : Big Data Platforms data pipelines design Microsoft fabric data agents Azure AI Services AI and ML Integration Analytical and problem solving skills Performance tuning and monitoring Digital : PySpark ecommerce domain knowledge Digital : Adobe Analytics Digital : Customer Analytics Adobe customer journey analytics clickstream data We are seeking an experienced Marketing Analyst (9+ years) with a strong background in digital marketing for online retail. The ideal candidate will have hands‑on expertise in Customer Journey Analytics (CJA), advanced statistical analysis, and a proven ability to collaborate with business stakeholders to define KPIs, analyze customer journeys, and provide actionable recommendations to drive engagement and conversion. The candidate must demonstrate thought leadership, curiosity, and a proactive approach to innovation and problem‑solving in a fast‑paced, agile environment. Lead end‑to‑end analysis of digital marketing and experimentation performance using Customer Journey Analytics (CJA) and Adobe tools to drive actionable business insights. Define and refine KPIs, measurement frameworks, and conversion funnels, ensuring alignment with business objectives and stakeholder expectations. Perform exploratory data analysis (EDA) to identify trends, anomalies, and optimization opportunities across web and app customer journeys. Generate and present insight‑driven recommendations to improve engagement, conversion, and overall digital experience. Collaborate with business stakeholders, product teams, and experimentation teams to support decision‑making through data‑backed insights. Develop, maintain, and optimize dashboards and reporting solutions to track marketing performance and experimentation outcomes. Ensure data accuracy and consistency across platforms (CJA, Adobe Target, reporting tools) through validation and reconciliation. Support experimentation analysis (A/B testing) by measuring results, interpreting outcomes, and providing actionable learnings. Lead or mentor team members in analytics best practices, data storytelling, and insights generation. Drive continuous improvement by identifying gaps in tracking, reporting, and measurement frameworks and recommending enhancements. TCS Employee Benefits Summary Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. #J-18808-Ljbffr Tata Consultancy Services Limited