Creative Director

Creative Director

Our client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded Creative Director to lead the creative function across our ecommerce business.

This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer-facing channels.

The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth.

This is a hands-on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management.

Key Outcomes

Improve Ecommerce Conversion Performance

• Develop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email.
• Turn customer insights, performance data, and competitor research into clear briefs and testable concepts.
• Partner with ecommerce teams to improve client acquisition and conversion.
• Establish a structured process for creative testing and optimisation.

Lead Performance Creative Strategy

• Own creative strategy across paid social, video, display, and other acquisition channels.
• Build a consistent pipeline of concepts, hooks, angles, scripts, and formats.
• Ensure sufficient creative volume and variation for testing and scaling.
• Use performance data to identify, improve, and scale winning concepts.
• Balance direct-response effectiveness with strong brand presentation.

Strengthen Website and Product Pages Creatives

• Lead creative direction across the website, landing pages, collection pages, and product pages.
• Improve how product benefits, differentiation, use cases, and customer proof are communicated.
• Create clear visual and messaging hierarchies that make pages more persuasive.
• Collaborate with ecommerce, UX, development, copywriting, and CRO teams on improvements and testing.
• Ensure consistency between advertising and onsite customer experience.

Own Brand Creative Across All Channels

• Maintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging, and launches.
• Develop practical brand guidelines that support quality, consistency, and speed.
• Ensure creative work reflects the brand's positioning, audience, and commercial goals.
• Raise the overall standard of design, copy, video, photography, and storytelling.
• Protect brand consistency while encouraging experimentation.

Build and Lead a High-Performing Creative Team

• Lead and develop designers, editors, creators, copywriters, freelancers, and agencies.
• Set clear responsibilities, quality standards, workflows, and performance expectations.
• Provide constructive feedback and support team development.
• Manage the balance between internal and external creative resources.
• Build a culture of accountability, speed, collaboration, and continuous improvement.

Improve Creative Operations and Output

• Build an efficient process from research and briefing through production, approval, launch, and iteration.
• Establish clear systems for priorities, deadlines, feedback, approvals, and asset management.
• Ensure projects are delivered on time and aligned with business priorities.
• Maintain an organised creative asset library.
• Improve output and efficiency while maintaining quality and brand consistency.
• Manage creative budgets and external resources effectively.

Lead Product Launch and Campaign Creative

• Develop creative strategies for product launches, promotions, seasonal campaigns, and major events.
• Translate product positioning into strong customer-facing concepts.
• Define clear messaging, creative direction, asset requirements, and channel execution.
• Coordinate creative production across paid media, website, email, marketplaces, and organic content.
• Review results and apply learnings to future campaigns.

Responsibilities

• Own the overall creative vision and execution across the ecommerce business.
• Translate company goals into clear creative priorities and plans.
• Develop quarterly and monthly creative roadmaps.
• Lead creative concept development and campaign planning.
• Review and approve high-priority creative assets.
• Create clear, actionable briefs for internal and external creative teams.
• Partner with growth, marketing, ecommerce, product, customer service, and leadership teams.
• Analyse creative performance using advertising, website, email, and marketplace data.
• Monitor customer behaviour, category trends, competitors, and emerging creative formats.
• Present creative strategies, results, challenges, and recommendations to senior leadership.
• Ensure the creative team remains focused on work that has the greatest commercial impact.

Key Performance Indicators

• Website and landing-page conversion rate.
• Product-page conversion rate.
• Advertising creative performance.
• Customer acquisition cost.
• Return on advertising spend.
• Click-through rate and hook rate.
• Creative testing volume and testing velocity.
• Percentage of creative tests producing meaningful improvements.
• Revenue generated from new creative concepts.
• Email engagement and conversion performance.
• On-time completion of creative projects.
• Creative production efficiency.
• Brand consistency and quality across channels.
• Performance and development of the creative team.

Candidate Profile

The ideal candidate is both creatively ambitious and commercially disciplined. They understand that ecommerce creative must capture attention, communicate value quickly, address customer objections, and motivate action.

They are comfortable moving between high-level strategy and detailed execution. They can confidently lead a team, evaluate creative work, interpret performance data, and collaborate with commercial stakeholders.

They do not rely solely on personal taste. They use customer insight, brand strategy, testing, and business results to make decisions.

Required Experience

• Significant experience in a senior creative leadership role within ecommerce, DTC, retail, consumer products, or a performance-focused agency.
• Demonstrated experience improving conversion and advertising performance through creative strategy.
• Strong understanding of ecommerce customer journeys, product pages, landing pages, paid social, email, and organic content.
• Experience leading multidisciplinary creative teams.
• Strong portfolio demonstrating both brand-building and performance-focused creative work.
• Experience creating and evaluating direct-response advertising concepts.
• Ability to interpret creative, advertising, and ecommerce performance data.
• Strong understanding of design, copywriting, video, photography, content production, and visual storytelling.
• Experience managing multiple projects, deadlines, stakeholders, and production partners.
• Excellent communication, presentation, and feedback skills.

Preferred Experience

• Experience working with physical consumer products.
• Experience with Meta, TikTok, YouTube, Amazon, Shopify, and email marketing platforms.
• Experience with conversion-rate optimisation and structured experimentation.
• Experience producing user-generated content, creator-led advertising, product demonstrations, and testimonial creative.
• Experience managing external agencies, freelancers, studios, photographers, and creators.
• Familiarity with creative analytics and project-management tools.
• Experience scaling an established ecommerce brand across multiple products, markets, or countries.

What Success Looks Like

Within the first 90 days, the Creative Director will have assessed the current brand, creative team, workflows, performance data, customer journey, and existing asset library. They will have identified the largest creative and conversion opportunities and introduced a clear