Product Data Analyst

Product Data Analyst

At Workana, we're transforming the future of work by connecting top remote talent from Latin America with global opportunities. As the largest freelancing platform in the region with over a decade of experience, we empower thousands of professionals and businesses to thrive in a remote-first world.

About the Role

The mission of Product Data Analyst is to act as the analytical partner for the Product team leading Workana's marketplace. This includes supporting both growth initiatives and the development of key modules within our ecosystem.

A strong data perspective will be essential to enable a continuous cycle of discovery, experimentation, validation, and iteration. This is not about answering questions — it's about helping the team ask better ones, faster.

This is not a support or traditional reporting role. It's a hands-on, impact-oriented role, focused on building solutions together with the product team.

Key Responsibilities

• Support product discovery with exploratory analyses and actionable hypotheses.
• Define and track key product metrics (adoption, conversion, drop-off, engagement, etc.).
• Design, analyze, and interpret product experiments (A/B tests) to validate business hypotheses.
• Identify behavioral patterns that help the team iterate or pivot quickly.
• Build dashboards and interactive reports to enable self-service access to insights within the squad.
• Collaborate with the Head of Product, PMs, POs, UX Designers, and Engineering Managers to prioritize initiatives based on data opportunities.
• Contribute to data-driven solutions for onboarding, segmentation, matching, pricing, and more.