Head of Sales

About the company
Asseti is the category-defining platform for asset intelligence and operations, used by some of the world's largest real estate owners to understand their assets, optimise portfolio performance, and make smarter operational, maintenance, and capital decisions. We turn complex, fragmented asset information into a single source of truth - combining real-time condition insights with the operational context needed to prioritise work, manage risk, and drive efficient action across large property networks.

Asseti automates condition detection, triage, repair prioritisation, and cost forecasting at scale. We streamline asset operations by enabling teams to identify issues, understand impact, coordinate responses, and measure improvement - all within one unified platform. We're building the intelligence and operational backbone that helps leading organisations run their assets with clarity, consistency, and confidence.

The opportunity This is the most important commercial hire we'll make this year - the leader who scales Asseti's go-to-market engine and takes the company into its next phase of growth. We have strong product-market fit, exceptional customer retention, and a large addressable market with clear demand. The product delivers real value, customers love it, and the opportunity ahead is significant.

You'll be the single owner of pipeline and revenue, joining at the ideal moment with a well-defined ICP with named accounts, a connected reporting layer, and a founder who's done the groundwork and is looking for a partner in GTM to drive rapid expansion of revenue and growth in the market. The foundation is strong - your job is to build the engine on top of it.

This is a rare chance to shape the commercial trajectory of a company with genuine traction, a differentiated product, and the ambition to scale aggressively. You'll have the authority, and the mandate to build something that lasts.

The role You'll scale, build and operate the entire GTM motion - from first outreach into a cold account through to closed-won and into expansion. You'll lead a team of Enterprise AEs, hold marketing to a hard pipeline target, install the operating cadences that drive consistency, and build the GTM infrastructure (enrichment, intent signals, automation, account scoring) that enables scale. You'll report directly to the Founder and CEO and collaborate closely with the incoming CS Lead on customer handoff and expansion.

What you will do

• Own the pipeline creation engine end to end - rep outbound, marketing contribution, inbound offers, GTM automation, and the experimentation cadence that tells you what's working
• Run pipeline reviews, enforce stage exit criteria, coach deals, and own the forecast and the revenue number
• Lead the enterprise AE team directly - set targets, run operating cadences, develop talent, and create the environment for your team to do their best work
• Scale marketing as a growth engine to set and hit pipeline targets, define what marketing should produce, by when, and measured how
• Build and oversee the GTM automation layer - Clay, HubSpot workflows, enrichment APIs, signal-based sequencing, account scoring, and reporting
• Install and run the weekly sourcing standup, pipeline review, marketing experiment review, and monthly GTM business review
• Shape the messaging architecture, deploy standardised outbound sequences, and define what great account engagement looks like
• Bring rigour and clarity to every stage of the funnel - from pipeline hygiene to opportunity creation gates

Requirements

What you will bring

• Experience building a GTM motion from scratch at a startup or growth-stage company - not optimising an existing one, but building it from founder-driven selling to a predictable, measurable engine
• Direct experience selling and managing multi-million dollar enterprise deals - discovery, multi-threading, business case creation, procurement navigation, executive engagement
• Experience managing a small sales team, building playbooks, running operating cadences, and making hard performance calls
• Systems thinking - you talk about conversion rates, leading indicators, account scoring, sequence testing, and automation, and you know the difference between a system failure and an individual failure
• Builder-operator mindset - you'll personally review account plans, sit in on calls, rewrite sequences, wire up workflows, and make cold calls alongside reps until the system runs without you in the details
• Bias toward experimentation and speed - you ship, measure, iterate weekly, kill what doesn't work quickly, and double down on what does
• Experience operating in a targeted account motion - ABM, buying committee mapping, multi-threaded engagement, depth in a focused set of accounts over breadth across thousands

Bonus points for:

• Experience in PropTech, real estate technology, asset management technology, or adjacent verticals where the buyer is a Director/VP of Asset Management, Facilities, or Real Estate Strategy
• Experience building GTM automation infrastructure
• Experience operating across US and international markets simultaneously
• Track record of building marketing accountability into the GTM motion - holding marketing to pipeline targets, not just brand metrics
• Experience with POC > expansion sales motions at enterprise scale

Benefits

Why join us You'll be the commercial leader who builds Asseti's GTM engine - the system that takes a business with real product-market fit and turns it into a scalable, predictable growth machine. Your work will directly determine the trajectory of the company. You'll have ownership over the GTM motion, direct access to the founder, a comprehensive diagnostic and data infrastructure to build from, and a team ready to execute. Competitive base, meaningful variable compensation and benefits commensurate with the role's impact on company trajectory.