Site Content Manager, Health & Wellness

United States of America - Irvine, California Job Summary We are seeking a Site Content Manager, Health & Wellness with deep knowledge of the health and wellness space, particularly supplements and nutrition, to lead the development of customer‑centric content and product merchandising strategies across our ecommerce platform. This role sits at the intersection of content, commerce, and wellness expertise. This role owns how customers discover, understand, and shop for wellness on our site. You’ll connect the dots between education and conversion—building bundles, shaping routines, and creating content that actually helps people decide what to buy. Job Expectations Content-Driven Merchandising Curate product assortments and bundles tailored to specific health goals, conditions, and daily routines (e.g., sleep, gut health, immunity, fitness recovery) Identify complementary products and create cohesive “regimen-based” shopping experiences Partner with merchandising and category teams to align content with inventory, promotions, and business priorities Analyze performance of bundles and curated collections; iterate based on data and customer behavior Lead the content development of health topic pages that educate and guide customers (e.g., vitamins for energy, stress support, women’s health) Collaborate with content, SEO, and medical/compliance teams to ensure accuracy, discoverability, and regulatory alignment Translate complex nutritional concepts into clear, engaging, and actionable content for consumers Ensure content supports both top‑of‑funnel education and bottom‑of‑funnel conversion Customer Experience & Insights Leverage customer insights, search trends, and behavioral data to inform content and merchandising strategies Stay current on wellness trends, emerging ingredients, and competitive landscape Cross-Functional Collaboration Work closely with marketing, product, UX, and analytics teams to execute integrated campaigns and content experiences Partner with brand partnerships and merchandising team to highlight key products and innovations Support lifecycle and personalization initiatives with relevant content and product recommendations Knowledge, Skills, and Abilities Required Qualifications 7+ years of experience in ecommerce merchandising, content strategy, or a related field Strongly preferred background as a nutritionist or deep knowledge in dietary supplements or wellness trends Experience creating or managing health-related content in a regulated environment is a plus Analytical mindset with experience using data to drive decisions Strong cross‑functional collaboration and project management skills Ability to translate complex health topics into consumer‑friendly content Technical & Platform Proficiency High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Education Requirements Background in Nutrition, Dietetics, Public Health, or a related field OR Equivalent hands‑on expertise in supplements (e.g. industry experience, certifications, or deep personal/professional immersion) What Success Looks Like Increased engagement and conversion on health content pages High‑performing product bundles and regimen‑based experiences Improved customer understanding and trust in health and wellness offerings Benefits Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restricted Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment. #J-18808-Ljbffr