Lead Product Manager - Marketing and Sales Technology

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.

About the role:
We are seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKG's Marketing and Sales technology ecosystem. This role will own the product strategy, roadmap, and delivery for core go-to-market capabilities including:
• Account-Based Marketing & Sales (ABX) platforms and workflows
• Conversational AI and digital engagement solutions (including Qualified deployment and optimization)
• Marketing Automation Platform (MAP) capabilities centered on Eloqua
• Cross-functional orchestration across Marketing, Sales, Operations, Data, Engineering, and Business Systems

This role sits at the intersection of business transformation, product management, customer engagement, and enterprise technology modernization. The ideal candidate combines strong product thinking, GTM domain expertise, data-driven decision-making, and the ability to align diverse stakeholders toward measurable business outcomes.

You will partner closely with Marketing Leadership, Sales Leadership, Revenue Operations, Engineering, Architecture, and BSA teams to drive scalable, intelligent, and measurable customer acquisition capabilities.

This role is open to working remotely from within the US

Key Responsibilities:
Product Strategy & Vision
• Define and evolve the product vision, strategy, and roadmap for:

• ABX (Account-Based Experience) capabilities
• Conversational AI engagement platforms
• Marketing Automation and campaign orchestration

• Align product investments to measurable business outcomes such as:

• Pipeline generation
• Conversion optimization
• Buyer engagement
• Sales productivity
• Marketing efficiency

• Translate enterprise GTM strategy into scalable product capabilities and operational workflows.
• Drive prioritization decisions using customer insights, data, business impact, and technical feasibility.

ABX Product Leadership
• Lead the evolution of UKG's ABX ecosystem spanning:

• Buying groups
• Intent data
• Account engagement
• Persona targeting
• Pipeline attribution
• SDR/BDR orchestration

• Partner with Marketing and Sales stakeholders to operationalize account-centric and contact-centric engagement models.
• Define measurement frameworks and KPIs for ABX success, including:

• Engaged accounts
• Buying group penetration
• Pipeline influence
• Opportunity creation
• Velocity improvements

Conversational AI & Digital Engagement
• Own the deployment and optimization strategy for conversational AI solutions, including Qualified.
• Define conversational engagement use cases across:

• Website engagement
• Inbound conversion
• SDR acceleration
• Buyer routing
• AI-assisted qualification

• Partner with Sales and Marketing teams to improve visitor-to-pipeline conversion.
• Drive experimentation, personalization, and AI-driven engagement optimization.

Marketing Automation & Campaign Orchestration
• Lead product direction for Eloqua and associated marketing automation capabilities.
• Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration.
• Partner with Marketing Operations and Revenue Operations teams to modernize:

• Nurture programs
• Engagement tracking
• Attribution frameworks
• Data quality standards

• Ensure platform capabilities support both enterprise-scale campaigns and targeted ABX motions.

Cross-Functional Leadership
• Serve as the connective layer between:

• Business stakeholders
• Engineering teams
• Business Systems Analysts (BSAs)
• Data & analytics teams
• Architecture & operations

• Drive alignment across business and technology organizations through clear prioritization, roadmap communication, and outcome-based planning.
• Facilitate workshops, requirement definition, backlog prioritization, and release planning.

This role incorporates modern product management principles inspired by Silicon Valley Product Group (SVPG), emphasizing empowered product teams, business outcomes, and continuous discovery.

The Lead Product Manager will be expected to own:
Product Discovery
• Continuously identify and validate customer and business problems.
• Conduct stakeholder interviews, workflow analysis, and data-driven discovery.
• Validate assumptions before scaling solutions.
• Partner with design and engineering early in the ideation process.

Outcome-Oriented Product Management
• Focus on business outcomes rather than feature delivery.
• Define clear success metrics and measurable impact for initiatives.
• Use experimentation, iteration, and learning loops to improve outcomes.

Product Delivery
• Translate strategy into executable roadmaps and prioritized backlogs.
• Ensure delivery teams understand the "why" behind initiatives.
• Balance short-term operational needs with long-term platform scalability.

Stakeholder Management & Influence
• Build strong trust-based relationships with executive and operational stakeholders.
• Communicate product direction clearly across technical and non-technical audiences.
• Influence decision-making through data, strategy, and customer insight.

Product Analytics & Insights
• Define and monitor KPIs, adoption metrics, engagement trends, and funnel performance.
• Use analytics to identify optimization opportunities and inform prioritization.
• Drive a culture of evidence-based decision-making.

Qualifications
Required
• 5+ years of Product Management experience in enterprise SaaS, Marketing Technology, Sales Technology, or Revenue Technology domains.
• Strong understanding of:

• Account-Based Marketing (ABM/ABX) and Marketing Automation Platforms
• Conversational AI / chat engagement platforms
• Lead-to-opportunity lifecycle management

• Experience working closely with:

• Engineering teams
• Architects
• Business Systems Analysts (BSAs)
• Revenue Operations
• Marketing Operations

• Proven ability to lead cross-functional initiatives across complex enterprise environments.
• Strong analytical, communication, and stakeholder management skills.
• Experience defining KPIs, product success metrics, and operational reporting.

Preferred
Experience with:

• Eloqua
• Qualified
• Salesforce
• 6sense
• Revenue intelligence and attribution platform

• Familiarity with contact-centric GTM models and buying group strategies.
• Experience in B2B SaaS or enterprise GTM environments.
• Knowledge of AI-driven engagement and personalization strategies.

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster


UKG participates in E-Verify. View the E-Verify posters here.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email View email address on click.appcast.io.


The pay range for this position is $129,500 to $186,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at