Advanced Specialist, Campaign Marketing

Job Title – Advanced Specialist, Campaign Marketing Description – Deliver integrated marketing campaigns that drive awareness, engagement, and enrollment across Pearson's Career Ready portfolio; this role aligns to industry-level titles such as Campaign Marketing Manager, Integrated Marketing Manager, Marketing Programs Manager, Demand Generation Manager, or Growth Marketing Specialist. About the role The Advanced Specialist, Campaign Marketing supports the planning and execution of integrated marketing campaigns across the Career Ready portfolio. This role helps bring portfolio priorities and value propositions to market through campaigns that drive awareness, engagement, and momentum across key customer and enrollment moments. Working closely with Product Marketing, Sales, Brand, Digital, and other Marketing partners, you will support campaign planning, messaging, execution, and performance analysis. Success in this role comes from strong campaign execution, customer-focused communication, attention to detail, and the ability to translate business priorities into effective marketing activities. You will play an important role in ensuring campaigns are delivered consistently across channels while helping to optimise performance through data, insights, and continuous improvement. What you'll do Support the development and execution of integrated marketing campaigns aligned to Career Ready priorities and business objectives Contribute to campaign planning, audience definition, messaging development, channel selection, and success measurement Maintain campaign calendars and plans aligned to enrollment cycles, seasonal priorities, and organisational goals Ensure campaign activities are coordinated across multiple channels and customer touchpoints Partner closely with Product Marketing, Sales, Brand, Digital, and Content teams to bring campaign plans to life Apply portfolio and product value propositions consistently across campaign activities and customer communications Adapt messaging for different audiences, customer needs, and stages of the buyer journey Collaborate with subject matter experts and Product Marketing teams to strengthen campaign positioning and messaging Lead the day-to-day planning and execution of assigned marketing campaigns and initiatives Manage campaign timelines, deliverables, stakeholder communications, and execution milestones Serve as a key marketing contact for assigned products, programmes, and portfolio initiatives Execute campaigns across email, web, paid media, events, social media, and customer communication channels Coordinate campaign asset development with Creative, Content, Digital, Product, and Sales teams Monitor campaign progress and proactively address execution challenges to ensure successful delivery Track and analyse campaign performance against established objectives and success measures Identify opportunities to improve campaign effectiveness through targeting, messaging, testing, and optimisation Prepare campaign performance summaries and recommendations for key stakeholders Support ongoing testing, learning, and continuous improvement initiatives across marketing activities Share campaign insights and best practices to strengthen future marketing programmes What we're looking for Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience 3+ years of experience supporting or executing integrated marketing campaigns Experience working across multiple marketing channels including email, web, digital, social media, paid media, and events Strong understanding of campaign planning, audience targeting, customer journeys, and performance measurement Experience collaborating with cross-functional teams including Product Marketing, Sales, Digital, Brand, and Content functions Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously Excellent written and verbal communication skills with strong attention to detail Ability to analyse campaign performance data and translate insights into actionable recommendations Customer-focused mindset with the ability to communicate value propositions effectively Experience with marketing automation, CRM, analytics, or campaign reporting platforms is advantageous Strong organisational skills, problem-solving capability, and commitment to continuous improvement This role offers a flexible Remote working model, with expectations aligned to business and team needs. You will collaborate with cross-functional stakeholders across Marketing, Product, Sales, and Digital teams while supporting campaigns across the Career Ready portfolio. Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: The minimum full-time salary range is between $90,000 - $110,000. This position is eligible to participate in an annual incentive program, and information on benefits offered is here. Applications will be accepted through July 4th 2026 . This window may be extended depending on business needs. Who we are: At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson. Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing View email address on click.appcast.io. Job: Marketing Job Family: GOTOMARKET Organization: Corporate Marketing & Communications #J-18808-Ljbffr Pearson