Store Manager 101

Job Description

Job Description

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Store Manager

At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the company, and we believe that personal growth is the key to our organizational success. If you are a self-starter, motivated, and ready to take on new challenges, we want you to succeed with us, as a part of a rapidly growing business.

Position Overview

The Store Manager (Assistant Manager) is key to cultivating team culture, ensuring customer satisfaction, and developing future leaders. This role supports all day-to-day operations, particularly during shifts when the General Manager is not onsite. Responsibilities include leading team members, maintaining operational efficiency, upholding safety and service standards, supporting staff development, and driving revenue performance.

The Store Manager reports directly to the General Manager (GM).

Key Responsibilities Include, but are not limited to: 

Leadership and Culture

• Cultivate a positive, customer-focused workplace culture through team development and coaching. 
• Assist in the selection, development, and retention of outstanding team members.
• Lead all GM responsibilities during their absence to ensure seamless operations.

Customer Service & Employee Satisfaction

• Deliver a safe, clean, and 5-star experience for both customers and employees from drive-up to drive-out.
• Address and resolve customer and employee concerns while fostering a respectful, service-first workplace.
• Educate customers on wash products, packages, memberships, and promotions to support satisfaction and sales.

Operations 

• Support daily operations, hourly scheduling, and completion of required tasks to meet business needs and site standards.
• Troubleshoot equipment and partner with Facilities and IT to resolve maintenance issues quickly.
• Maintain a safe, clean, and compliant workplace by ensuring safety protocols and preventive maintenance are consistently followed.

Sales

• Drive revenue growth by coaching team members and optimizing customer interactions.
• Use KPI tools to support membership revenue growth and retention, including oversight of labor management.

Administrative

• Uphold company policies and enforce safety protocols.
• Assist the GM in performing payroll tasks, including reviewing and approving hours for all employees.

Availability

• Flexibility to work 45–50 hours per week, adjusting as needed to meet business demands.

Perform other duties as assigned to ensure smooth operations.

Qualifications:

Education

• A high school diploma or equivalent is required.  However, a combination of experience and/or education will be taken into consideration.  

Experience

• 1–3 years of key holder or assistant management experience in retail, hospitality, or another fast-paced environment. Car wash experience is not required. 
• Experience supervising teams of 8–12 employees, including hiring, training, scheduling, and performance management.

Skills & Abilities

• Strong leadership and sales acumen, with the ability to coach and develop team members to meet and exceed goals.
• Excellent verbal and written communication skills with proven conflict-resolution abilities.
• Proficient in Microsoft Office Suite, Google Workspace, and point-of-sale (POS) systems.
• Ability to multitask, prioritize, and work effectively under pressure while maintaining attention to detail.

Physical Requirements

• Ability to lift and carry up to 50 lbs.
• Comfortable working outdoors in varying weather conditions (heat, cold, rain, humidity).
• Ability to stand, walk, bend, and move throughout the shift in a fast-paced environment.

Benefits: 

• Base salary ranging from $40,000 to $44,000 + bonus potential up $12,500
• Comprehensive Health Benefits (Medical, Dental & Vision)
• Paid Time Off in addition to Company Paid Holidays
• 401(k) Retirement Plan with Company Match
• Company-Paid Life Insurance
• Clear pathways for career advancement
• Free Weekly Car Washes

Our employees are our most valuable asset. We only employ the best people in the service industry who embrace new challenges with enthusiasm. If you are looking for professional development with advancement opportunities in a fast-growing organization, come join our Team!

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