Product Marketing Manager
Warner Brothers
Product Marketing Manager
Warner Bros. Discovery is actively seeking an innovative Product Marketing Manager to join our dynamic Ad Solutions and Platform Monetization team. This role is pivotal in driving the future of advertising through the development and promotion of Video and display-led Solutions. Your mission will be to lead the creation of compelling go-to-market materials that harmonize our technology efforts across linear, streaming, and digital platforms, underpinning WBD's value to the market and leadership position in the evolving advertising landscape.
The Product Marketing Manager is a central part of the WBD Ad Sales organization, thriving in an environment where collaboration with cross-functional teams is key. As a vital member of this team, you will be instrumental in working alongside various departments to propel our digital ad business forward. The role will also focus on executing targeted thought-leadership strategies and communication plans. In collaboration with internal communications and PR partners, you will play an essential role in articulating and promoting WBD's ad product and technological advancements and leadership in the market.
Key Responsibilities:
- Spearhead the development of innovative go-to-market materials, with a focus on video and display Solutions aligning linear, streaming, and digital platforms in a data-driven strategy.
- Be a driving force in advancing data-driven video and display strategies, ensuring seamless integration and impactful communication across all platforms.
- Develop and champion first-to-market capabilities in Ad Solutions, solidifying WBD as a trailblazer in the digital ad space.
- Lead thought-leadership and communication initiatives that highlight our comprehensive approach to custom video and display solutions.
- Create compelling, strategically-aligned narratives and value propositions for diverse audiences across various platforms.
- Foster collaboration with cross-functional teams to develop and implement cohesive and innovative marketing strategies.
- Produce and maintain case studies and marketing materials that effectively communicate our successes
- Make complicated technology and media strategies simple and exciting for internal & external partners.
- Stay informed about industry trends, integrating these insights into marketing strategies.
- Lead and manage complex projects creatively and effectively.
Qualifications:
- Minimum 4 years of experience in product marketing
- Proven ability to develop creative marketing materials and strategies for complex concepts.
- Strong creative writing and communication skills for narrative building and thought-leadership.
- Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams.
- Expertise in digital, social, TV advertising, and emerging media trends.
- Proficiency in presentation tools with a strong aesthetic sense.
- Passion for media, technology, and the ad-tech industry with a creative, strategic mindset.
- Ability to work collaboratively and manage projects independently.
Vacancy posted 5 days ago
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