Creative Director

This onsite Creative Director role with Publicis Groupe Holdings B.V is based in Birmingham, Michigan. It leads a high-output digital advertising creative team focused on paid media, social-first, and full-funnel campaigns in the automotive space, combining strategic thinking with hands-on copywriting to guide data-informed creative across channels while elevating brand storytelling. Responsibilities Guide a multidisciplinary creative team with emphasis on concept, messaging, and storytelling to deliver standout work across paid social, digital campaigns, email, web, and brand platforms. Own the creative development process from brief to execution, crafting platform-first ideas and copy systems for digital paid media, including paid social and video. Collaborate closely with media and strategy teams to develop data-informed messaging and concepts aligned with audience insights and performance goals across channels. Build strong, trusted client relationships, leading creative discussions that connect brand storytelling to performance objectives, optimization insights, and campaign outcomes. Translate brand and marketing objectives into innovative creative concepts, ensuring consistency across all touchpoints. Develop and implement scalable content and copy strategies for digital platforms including Meta, TikTok, Pinterest, Reddit, and emerging channels. Mentor and develop junior and mid-level writers, setting a high bar for conceptual thinking, writing craft, clarity, and execution across deliverables. Ensure all creative work adheres to brand voice guidelines and messaging frameworks, while pushing for innovation and freshness in language and ideas. Maintain accountability for creative quality by ensuring outputs meet brand standards, platform procedures, and performance targets. Stay current on platform updates, digital trends, consumer behavior, and technologies to keep creative at the forefront of innovation. Requirements 10+ years of experience in a creative leadership role within an agency or brand environment, with a focus on digital advertising, paid media, and social-first content. Proven portfolio demonstrating concept development across video, social platforms, native ads, and digital campaigns. Deep understanding of platform nuances, ad specs, and creative best practices for social and digital channels. Strong conceptual thinking and a bold creative vision, balanced with results-focused execution. Deep understanding of CDP and applying data to concept creation. Demonstrated ability to lead creative teams and collaborate cross-functionally with media, strategy, and production departments. Skilled in video ideation and content adaptation for various formats and placements. Excellent communication and presentation skills; comfortable pitching and articulating creative ideas to collaborators and clients. Experience with brand building and maintaining visual and verbal identity across channels. Automotive category experience strongly preferred. Proficient in creative tools such as Adobe Creative Suite and Figma. Familiarity with performance marketing creative testing frameworks such as A/B testing and multivariate testing. Background in directing or producing video content. Technologies Adobe Creative Suite Figma Details Location: Birmingham, MI (onsite) Salary: USD 136,300 - 156,800 per yearly #J-18808-Ljbffr Publicis Groupe Holdings B.V