Brand PR Specialist

Overview If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized. Brand PR Specialist In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL Travel Requirements: This position requires up to 15% domestic travel. People Management Responsibilities: No Role Type: Full-Time Position Overview Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. Reporting to the Senior Director, Brand PR, this role will focus on driving high-impact earned media and earned social coverage tied to sports, athletes, artists, entertainment, partnerships, and cultural moments. The specialist will ensure the brands show up in culture with relevance, credibility, and consistency while aligning with brand and marketing priorities. 3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus). Proven ability to drive earned media outcomes across high-profile launches or tentpoles. Demonstrated ability to incorporate AI technology into PR and communications workflows. Strong competency in ChatGPT, Copilot, Claude; tool fluency preferred. Experience developing partnerships across creators, brands, and/or licensed/IP with clear results. Strong writing, narrative-building, and stakeholder management skills; confident in fast-moving environments. Experience managing agencies and navigating complex cross-functional partner groups. Strong writing and media relations skills Experience securing earned media Passion for sports, culture and entertainment Core Competencies Relentless drive to maximize opportunities and succeed Positive energy that inspires confidence and leadership among peers and partners Consumer-first mindset Strong storytelling, creativity and the imagination to solve challenges in unique ways Attention to detail and high-quality work output Ability to translate cultural trends into PR opportunities Strong project management and prioritization skills Comfort working across multiple projects under tight deadlines with high visibility initiatives Collaborative, one-team approach Responsibilities Develop and lead the earned + shared media and partnerships approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals. Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum. Provide strategic counsel to cross-functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance. Strategy & Planning Lead national media relations end-to-end, including management of agency pitching, relationship-building, press outreach, and rapid response to inbound inquiries. Create & review all core communications assets (press releases, media alerts, talking points, spokesperson Q&As, briefing docs) to ensure clear, consistent messaging. Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR-forward experiential moments when relevant. Earned & Shared Media PR & Earned Media Execution Execute PR strategies that generate national, local, and earned social media coverage Develop and pitch proactive PR-driven stories Build relationships with key media Draft press materials and media briefs Content & Storytelling Development Translate marketing initiatives into compelling narratives Support always-on storytelling pipeline Ensure brand voice consistency Cross-Functional Collaboration Partner with Brand Marketing, Partnerships and Influencer teams Support athlete and artist partnerships and activations Coordinate closely with internal stakeholders to ensure alignment on messaging, timing, and amplification strategies Act as a liaison between PR, marketing, and external partners to streamline execution Support integration of PR into 360 campaign planning from ideation through execution Align PR with key launches and campaigns Media Monitoring & Reporting Track and analyze media coverage Report on performance and insights Analyze sentiment, message pull-through, and competitive share of voice Develop recaps and post-mortem reports with actionable insights Leverage monitoring tools to inform proactive storytelling opportunities Identify trends and opportunities What Success Looks Like (First 6–12 Months) Consistent earned media coverage across campaigns Strong media relationships High-quality storytelling Measurable earned media growth Benefits Comprehensive Medical, Dental & Vision benefits Long- and short-term disability Life insurance 10 Vacation days per year subject to accrual policy 11 Company paid holidays 401(k) with Company match Identity theft and legal services Note: The base pay range information and EEO statements have been retained in text but not formatted as separate HTML blocks to maintain focus on job responsibilities and qualifications. #J-18808-Ljbffr