Search Marketing Specialist

Role Description

The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. As part of our Search team, you will create new campaigns, conduct bid management, and ongoing optimization in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success. While this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX.

• Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems.
• Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools.
• Keyword research and expansion, ad copy creation, competitive benchmarking, bid management, and budget pacing of accounts.
• Providing proactive and strategic campaign recommendations on a regular basis.
• Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies, and Conversion Tracking.
• Working closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients.
• QA campaigns before launching.
• Assessing landing pages used in search engine marketing campaigns.
• Creating campaign reports.
• Monitoring new trends in Search and making recommendations to client-facing staff.

Qualifications

• Bachelor's Degree or equivalent experience.
• 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred).
• Excellent verbal and written communication skills and a strong attention to detail.
• Extensive knowledge of Google Analytics or other third-party analytics and optimization tools.
• Ability to multi-task and work within firm deadlines.
• Ability to interact with all levels of the organization.
• Prior experience with PPC and SEO management platforms.
• Proficiency in Excel and strong quantitative skills.
• Agency experience or experience working with multiple direct response advertiser accounts.
• Basic HTML and CSS knowledge, and experience with tag managers is a plus.

Benefits

• The annual salary is $55,000 - $60,000 + potential annual bonus (OTE $70,000).
• Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc.
• In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility).

Company Description

We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers.