Area Sales Manager II - Grand Rapids, MI

Overview CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility. At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence. Position Summary The Area Sales Manager (ASM) plays a crucial role in developing new business relationships and enhancing current partnerships within the assigned sales territory. This position demands a thorough understanding of the sales process, emphasizing lead generation, relationship‑building, and earning business. The ASM will utilize strong negotiation skills and effectively present our products to attract new leads and nurture connections. Additionally, this role involves delivering impactful presentations and representing the company at networking events and trade shows, striking a balance between professionalism and approachability. The ASM also leads, trains, and oversees Sales & Merchandising representatives and Direct Store Delivery (DSD) staff, ensuring a cohesive and effective team. Location/Region Grand Rapids, MI Principal Duties Partner with local distributors and wholesalers to promote and sell our brand portfolio to retailers Join Sales & Merchandising reps and Direct Store Delivery (DSD) reps on ride‑alongs to support selling, merchandising, training, relationship management, and regularly assess their performance Ensure prime in‑store merchandising space, complete SKU availability, strategic POS placements, and increased distribution points Maintain all equipment, racks, signage, and POS materials updated, clean, and visually displayed in an appealing manner Build and maintain strong, positive relationship with retail store owners, managers, and their staff Focus on establishing new accounts within your assigned territory, oversee existing accounts, and keep in regular communication with primary contacts Drive sales growth in the territory in line with targets set by the Business Development Manager Assist in coordinating sales efforts across different territories and provide support to other sales representatives Participate in evening and weekend promotions and special events as needed Utilize CRM software to track and monitor account activity, optimize routing, follow up, and leverage analytics for informed business decisions and sales strategies Create optimal routing for store visits on a weekly basis, minimizing travel time while maximizing sales reach and efficiency Analyze store visit reports from the CRM to identify areas for improvement and replicate successful efforts and strategies Execute quarterly blitzes with the regional team, led by the Sales Director Conduct regular Sales Team calls with your Sales & Merchandising representatives to establish a clear action plan for store visits and merchandising implementation, address out‑of‑stock issues, confirm inventory plans, provide updates on promotional execution and adjustments, and enhance overall coordination for in‑store operations and sales growth Perform other duties as assigned Knowledge, Skills and Abilities Exceptional communication, interpersonal, problem‑solving, and presentation skills Strong ability to balance persuasion with professionalism Proficient in selling, negotiation, and effective communication Strong organizational, prioritization, and time management skills Ability to create and deliver presentations that meet audience needs Excellent relationship management skills and receptiveness to feedback Qualifications Minimum three (3) years of sales experience in the beverage industry, preferably non‑alcoholic Direct Selling experience At least one (1) year in a supervisory or managerial position High school diploma or GED equivalent; bachelor's degree in Sales, Marketing, or a related field preferred Proficient in computer usage, with a working knowledge of MS Office Experience with sales management software and CRM tools Highly motivated and target‑driven, with a proven sales track record Ability and willingness to travel up to 90% within the assigned territory Other Requirements Legally authorized to work in the USA Reliable transportation Valid driver license and active auto insurance policy Fluent in English Physical Requirements Ability to sit for extended period of times while driving to locations Ability to stand, walk, occasionally lift, and carry objects (up to 40 pounds) The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation. Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. #J-18808-Ljbffr