B2B - Sales Director (Korean Bilingual)
SBT Global, Inc.
We are seeking an experienced and results-driven Sales Director to lead our B2B Sales organization and drive growth across major national retail channels in the US.
This role is responsible for developing and executing sales strategies, managing key retailer relationships, identifying new business opportunities, and leading the B2B Sales team. The ideal candidate has strong B2B sales experience within the beauty industry, preferably with a global beauty brand or leading beauty company, and a proven track record of managing major national retail accounts.
This is a full-time, on-site position based in Irvine, California.
Key Responsibilities
Lead the overall B2B Sales organization, strategy, and execution
Manage and develop relationships with major US national retail and wholesale accounts
Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities
Lead retailer meetings, line reviews, business reviews, and seasonal planning
Identify opportunities for door expansion, new retail partnerships, and promotional programs
Negotiate pricing, promotional programs, and trade terms where applicable
Lead and develop the B2B Sales team to achieve company sales objectives
Develop annual sales strategies and plans by account, brand, and channel
Establish revenue targets and account-level growth plans
Manage promotional calendars, launch schedules, and demand forecasts
Monitor inventory health and replenishment trends
Align with Supply Chain and Operations to support successful execution
Performance & Analytics
Track sell-in, sell-through, POS, and gross margin performance
Analyze sales and retailer data to identify growth opportunities and optimize account strategies
Monitor trade spend ROI and promotional effectiveness
Evaluate account and brand profitability
Prepare business performance reports and strategic recommendations for leadership
Cross-Functional Coordination
Partner with Marketing on retail activation, campaigns, and new product launches
Collaborate with Finance on AR, deductions, trade spend, and account profitability
Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support
Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment
Ensure retailer compliance and operational excellence
Qualifications
Bachelor’s degree in Business, Marketing, or related field
8-10+ years of B2B sales, wholesale, or national account experience
Strong B2B Sales experience with a global beauty brand, leading beauty company, or major beauty distributor preferred
Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, etc.) strongly preferred
Strong understanding of the US beauty retail landscape and national retail account dynamics
Proven track record of developing new retail accounts and growing existing businesses
Strong negotiation and relationship management skills
Strong analytical and commercial capabilities
Experience leading and developing a sales team
Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred
Ability to manage multiple brands and retail accounts
Ability to work full-time on-site at our Irvine, California office
Additional Information
All your information will be kept confidential according to EEO guidelines.
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