Brand Strategist

Overview :

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.

Job Title: Brand Strategist

Location: Reynoldsburg, OH 43068

Duration: 2 Months

Job Type: Temporary assignment

Work Type: Hybrid

Job Description:

Brand Strategist:

Your Role:

• This role will support the Manager, Brand Marketing
• Bra Category in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy and In-season Optimization.
• This individual will play a critical role in translating strategy into execution connecting cross-functional teams, driving in-season excellence, and growth to our Bra category.

Your Impact:

1. Category Growth Opportunities:

• Support the Manager in identifying and activating growth opportunities and storytelling across the bra categories
• Partner cross-functionally (merchandising, planning, creative) to help bring category-specific marketing strategies to life
• Monitor competitive landscape and cultural trends to surface insights and inform category storytelling

2. Post Go-To-Market Briefing:

• Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
• Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
• Help drive promotional storytelling and ensure consistency across digital and store touchpoints
• Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification

3. In-Season optimization:

• Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Bra category moments
• Contribute to hindsight analysis and help translate learnings into actionable recommendations
• Support execution of high-priority brand initiatives tied to Bra category

4. Additional Projects:

• Support special projects and team initiatives as needed, providing flexible project coordination and execution support across marketing priorities
• Support management of store marketing program, including updating and oversight of key marketing documents an resources, ensuring accuracy

Experience:

• Bachelor's Degree in Marketing, Communications, or equivalent preferred
• 2-3 years relevant working experience
• Fashion retail experience a plus
• Creative thinker who can brainstorm innovative ideas
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills
• As a hybrid role, the person in this role will be expected to be in office three days a week

Additional Information:

• What are the top 3 5 skills you are looking for (soft skills and technical skills)? Strong project management/ ability to manage multiple priorities, strong presentation skills as this person will be presenting marketing briefs to wider marketing org, adaptability to change w/ strong change management

Technical / Functional Skills:

• standard Microsoft ability, and marketing background

Soft Skills needed for the role: same as to bullet

• Background on the department and team / future projects: VS Brand Strategy Bra Team is the central marketing point in developing and executing seasonal Bra Marketing.
• This role focuses on bringing the strategy to life by way of execution and strong collaboration with total marketing org.
• This role also will support in bra marketing optimization, requiring the ability to communicate change.
• Brand Strategy also oversees Special Projects inclusive of Fashion Show and Store Marketing, this role may be asked to lean in to support executional needs of these two projects on an as needed basis.

TekWissen Group is an equal opportunity employer supporting workforce diversity.