Bass Brands Marketing Lead

Job Description

Job Description

Position Summary

The Bass Brands Marketing Lead is responsible for translating the Bass Brands category's strategic objectives into actionable marketing campaigns and initiatives for Spector and Aguilar. This role acts as the bridge between the Bass Brands Category Manager and the Creative & Deployment teams, ensuring that all marketing activities align with brand goals and sales strategies.

As the key liaison for Darkglass Electronics marketing efforts in North America – Bass Brands Marketing Lead is responsible for developing and maintaining a strategic, impactful relationship with the Content Manager of Darkglass Electronics.

• Plan, execute, and manage day-to-day marketing campaigns and activities for the assigned category.
• Responsible for copywriting and brand messaging; collaborate with product experts and the Category Manager to develop compelling copy and messaging strategies that support brand and sales objectives.
• Coordinate with the Social/Influencer and Creative teams to ensure cohesive messaging, delivery of assets and timely execution of campaigns.
• Gather and organize creative assets, ensuring all materials are on-brand and support campaign objectives.
• Collaborate with Social Media, Influencer, and Artist Relations teams to identify and activate opportunities with endorsers, influencers, and creators that enhance brand visibility and engagement.
• Monitor campaign performance, report on KPIs, and recommend optimizations.
• Interface with suppliers and internal stakeholders to obtain product information and support campaign needs.
• Manage data, spreadsheets, and reporting related to marketing activities.
• Maintain open communication with the Category Manager, providing updates and seeking guidance as needed.
• Work closely with the Category Product Specialist to delegate and manage administrative, organizational, and data-related tasks, ensuring efficient workflow and campaign execution.
• Oversight of contractors/freelancers as necessary.
• Support for events such as NAMM, Dealer Clinics, Launch Events, etc.
• Perform other related duties and special projects as assigned to support departmental goals and evolving business needs.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in marketing coordination, campaign management, or a similar role, preferably within the music, entertainment, or consumer products industry.
• Strong copywriting and brand messaging skills, with demonstrated experience developing content for campaigns and digital channels.
• Experience collaborating with product experts to develop messaging strategies.
• Project management skills, include the ability to coordinate multiple campaigns and deadlines.
• Familiarity with social media platforms, influencer marketing, and external communications.
• Ability to work effectively with creative teams (designers, videographers, content producers).
• Data management and reporting skills (spreadsheets, dashboards, analytics).
• Excellent organizational and communication skills.
• Ability to work both independently and as part of a cross-functional team.
• Proficiency with Microsoft 365 (Outlook, Teams, SharePoint, Planner, etc.).
• Experience with marketing automation tools and social media management platforms is a plus.
• Willingness to travel for events, meetings, and trainings as needed.
• Genuine enthusiasm for music, musical instruments, and brand storytelling.